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Social media technology has brought about a revolutionary change in the marketplace with its increased influence over consumers, marketers, and brands. Consumers now have more opportunities to interact with each other and voice their opinions regarding any product or issue. Thus, digital marketing has taken the front seat in the campaign for any brand or product. If you’re an entrepreneur, marketer or want to master social media marketing, SEO, and online marketing- this Advanced Diploma in Social Media Marketing is perfect for you. 

Do you want to market your business for free without any costly adverts? This Advanced Diploma in Social Media Marketing will train you how to set up a simple yet powerful digital marketing strategy for your business online. This social media marketing course will also give you a detailed overview of the science and art of using social media marketing to drive more traffic to your website for free. You’ll also learn how to create attractive and SEO friendly content that will engage your target audience

Our Advanced Diploma in Social Media Marketing will help you familiarise with all the useful tips and tricks which you’ll need to create a powerful digital marketing strategy. Enrol now and acquire the tools to master social media marketing for your business

Learning Outcomes of  The Advanced Diploma in Social Media Marketing

  • Expand your knowledge of social media marketing and understand how it boosts business
  • Get a solid understanding of leading social media platforms and learn how to use them effectively for your business 
  • Explore various SEO techniques to help your blog or website rank higher in Google search 
  • Learn how to create an engaging social media marketing post 
  • Understand how to create a social media schedule to help your organise your marketing goals and objectives
  • Learn how to write engaging blogs and content to drive more traffic to your website 
  • Understand how a powerful social media community can help you with brand building 
  • Familiarise with consumer psychology and learn how to use consumer trends to increase sales for your business

Why choose this course

  • Earn a free e-certificate upon successful completion.
  • Accessible, informative modules taught by expert instructors
  • Study in your own time, at your own pace, through your computer tablet or mobile device
  • Benefit from instant feedback through mock exams and multiple-choice assessments
  • Get 24/7 help or advice from our email and live chat teams
  • Full Tutor Support on Weekdays

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Certification

Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99.

Who is this course for?

Advanced Diploma in Social Media Marketing is suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more about this subject.

Course Curriculum

Social Media Marketing-Understanding Social Media Marketing
Mastering Social Media Marketing 00:10:00
Introduction To The Social Media Marketing Masterclass 00:01:00
Introduction To The Social Media Marketing Section 00:01:00
The Social Media Marketing Monster 00:03:00
Free Vs Paid Traffic 00:03:00
What Is Marketing? 00:10:00
What Is Media? 00:04:00
What Is Social? 00:07:00
Local Vs International 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Marketing As A Business Priority
Introduction To Marketing As A Business Priority 00:01:00
The Marketing Company 00:04:00
Feast And Famine 00:03:00
Continuous Marketing 00:04:00
The 80/20 Principle 00:04:00
Sales And Marketing 00:05:00
Activities To Complete 00:01:00
Social Media Marketing-The Buyer Journey
Introduction To Understanding The Buyer Journey 00:01:00
Meet Bob 00:14:00
The Seven Steps To Marriage 00:05:00
The Buyer Journey AIDA 00:03:00
Attention Content 00:02:00
Interest Content 00:07:00
Desire Content 00:04:00
Action Content 00:04:00
Activities To Complete 00:01:00
Bob's World View
Introduction To Bob’s World View 00:01:00
Understanding World Views 00:05:00
Understanding Bob 00:03:00
Confirming A World View 00:06:00
The Family Kettle – Bob’s World View 00:13:00
Bob’s World View – Activities To Complete 00:01:00
Social Media Marketing-Social Media Marketing And SEO
Introduction To Social Media Marketing & SEO 00:01:00
The Truth About Social Signals 00:04:00
The Problem With New Websites 00:07:00
The Snowball Effect 00:04:00
The Great Deception 00:03:00
Your Website As Your Data Center 00:08:00
Activities To Complete 00:01:00
Social Media Marketing-Social Media Marketing Platforms
Introduction To Social Media Marketing Platforms 00:01:00
Finding Bob 00:02:00
What Platform Should I Use? 00:03:00
Business Or Personal Branding? 00:08:00
Social Media Branding Tips 00:03:00
Creating Your Social Media Marketing Biography 00:04:00
House Keeping 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Posting On Social Media Platforms
Introduction To Posting On Social Media Platforms 00:01:00
The Golden Rules 00:03:00
Curation Vs Creation Of Content 00:04:00
What Types Of Content Should I Create? 00:04:00
Written Content 00:01:00
Photography Content 00:05:00
Infographics Content 00:03:00
Podcast Content 00:03:00
Video Content 00:05:00
Automation Best Practices 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Social Media Posting Ideas
Introduction To Social Media Posting Ideas 00:01:00
Where Do I Get Posting Ideas From? 00:02:00
Stupid Questions 00:04:00
Conversations 00:03:00
Stories – The Power Of Narrative 00:06:00
Industry News 00:03:00
Content Capture Systems 00:03:00
Respecting Your Audience 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Creating A Social Media Marketing Post
Introduction To Creating A Social Media Marketing Post 00:01:00
Take Them To The Movies 00:02:00
Headlines 00:03:00
Body Text 00:05:00
Using Images 00:06:00
Video Posts 00:07:00
Quizzes And Polls 00:01:00
Links 00:02:00
Hashtags 00:03:00
Activities To Complete 00:01:00
Social Media Marketing-Community Based Marketing
Introduction To Community Based Marketing 00:01:00
The Best Kept Secret 00:03:00
Choosing A Niche For Your Community 00:04:00
Choosing A Platform For Your Community 00:03:00
Gate Keepers 00:03:00
Community Rules 00:03:00
Shared Ownership 00:04:00
Visiting Other Communities 00:03:00
Activities To Complete 00:01:00
Social Media Marketing - Building A Social Media And Content Marketing Plan
Introduction To Building A Social Media Marketing Plan 00:01:00
Why You Need A Plan 00:02:00
Your Social Media Schedule 00:03:00
Your Content Calendar 00:04:00
Setting Realistic Time Frames 00:03:00
Responsibilities And Roles 00:03:00
SMART Goals For Your Marketing 00:08:00
Social Media Marketing - Cases Studies
Introduction To Social Media Case Studies 00:01:00
Social Media Marketing Mistakes – Part 1 00:07:00
Social Media Marketing Mistakes – Part 2 00:04:00
Twitter Case Studies 00:06:00
Facebook Case Studies 00:05:00
LinkedIn Case Studies 00:05:00
YouTube Case Studies 00:05:00
Instagram Case Studies 00:04:00
Pinterest Case Studies 00:04:00
Social Media Case Studies – Activities To Complete 00:01:00
Creating Social Media Images
Introduction To Creating Social Media Images With Adobe Spark 00:01:00
Adobe Spark Tools Explained 00:05:00
Example Of An Adobe Spark Social Image Created On Desktop 00:04:00
Example Of An Adobe Spark Social Image Created On Mobile 00:04:00
Activities To Complete – Adobe Spark 00:01:00
Profile Image - Creating Your Social Media Profile Image
Introduction To Social Media Profile Image Creation 00:01:00
Equipment Needed 00:07:00
Understanding Your Camera 00:05:00
Profile Image - Lighting And Posing Your Subject
Offset Lighting Set Up For Portraits 00:08:00
Front Lit Lighting For Portraits 00:07:00
Setting The Exposure 00:04:00
Posing The Face 00:10:00
Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
Editing A Male Portrait 00:10:00
Finishing Your Male Portrait 00:06:00
Editing A Female Portrait 00:11:00
Blogging - Copywriting For Blogs And Articles
Introduction To Blogging & Copywriting 00:01:00
Identifying Your Niche Audience 00:07:00
Finding Your Style As A Writer 00:10:00
Preparation – Tracking Ideas For Your Blogs And Articles 00:10:00
Page Setup And Formatting 00:06:00
Links And Actions 00:08:00
Additional Content On The Page 00:05:00
Blogging - Writing Your Copy
AIDA Copywriting 00:01:00
AIDA – The Attention Phase 00:06:00
AIDA – The Interest Phase 00:01:00
AIDA – The Desire Phase 00:05:00
AIDA – The Action Phase 00:07:00
Additional Thoughts For Your Blogging And Article Writing 00:03:00
Email Marketing - Building Your Email List
Introduction 00:01:00
Email Marketing – Grasping The Concept 00:08:00
Email Marketing Software – Choosing Your Email Marketing Provider 00:06:00
Building Your Email Marketing List 00:06:00
Different Ways To Get An Email Sign Up 00:08:00
Asking For The Email 00:05:00
The Magic Of PDF’s 00:09:00
Email Marketing - Using Your Email List
An Email List Is For Selling Stuff – Right? 00:08:00
Email Marketing Styles 00:06:00
Email Marketing - Email Copywriting
Email Writing Styles 00:08:00
Email Copywriting – Using AIDA 00:08:00
Email Spam Traps & Pitfalls 00:11:00
Email Marketing - Email Analytics - Automations - Maintenence
Email Analytics – What To Measure 00:10:00
Email Automations – Understanding Their Usage 00:04:00
Surveys – How To Use Them To Improve Your List 00:13:00
Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
Introduction To The Course 00:01:00
Google Search – Understanding How Google Search Works 00:03:00
Local SEO + SEO - Google Search And Your Position In Local Search
Local SEO Ranking Factors 00:06:00
Your Local Ranking Factors – How They Impact Your SEO 00:02:00
Your Analytics Spreadsheet 00:02:00
Domain Authority And Page Authority 00:03:00
Trust Flow 00:03:00
Check Your Local SEO Ranking Score 00:03:00
Google Local Search 00:13:00
Local SEO + SEO - Google My Business - A Strong Local SEO Factor
Google My Business 00:11:00
Cleaning Up Old Google Local Listings 00:05:00
Creating A Google Review Strategy 00:08:00
Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
Citations – Setting Up Your NAP Page 00:04:00
Managing Your Citations 00:13:00
Local SEO + SEO - Backlinks - Understand How They Improve SEO
Back Linking – An Introduction 00:03:00
Checking The Quality Of Your Back Links 00:04:00
Building Back Links 00:07:00
Social Media Business Pages As Back Links 00:02:00
Local SEO + SEO - On Site SEO - Improving Your Sites SEO
Content Marketing As Part Of Your Local SEO 00:03:00
Creating Your Content 00:11:00
Local SEO + SEO - Keyword Optimisation For Powerful SEO
Understanding Keywords 00:04:00
Keyword Strategies – How To Use Keywords Effectively 00:07:00
Inserting Your Keywords On Your Website 00:09:00
Local SEO + SEO - Local Business Online Marketing
Marketing A Local Business 00:02:00
AIDA Marketing – An Overview 00:05:00
Adwords – An Introduction 00:04:00
Google Profiles For Google Personal Accounts 00:03:00
Setting Up A Local SEO Marketing Consultancy 00:11:00
YouTube Marketing - YouTube Channel Setup And SEO
Building Your YouTube Landing Page 00:01:00
YouTube SEO – The Importance Of Titles 00:01:00
YouTube SEO – The Importance Of Your Descriptions 00:03:00
YouTube SEO – The Importance Of Tags 00:04:00
YouTube End Screen Annotations 00:05:00
YouTube Analytics 00:02:00
Publishing And Sharing Your Videos 00:04:00
YouTube Marketing - YouTube Video Launch Strategy
The Real Secret To A Successful YouTube Video Launch 00:01:00
Eyes On The Prize… 00:06:00
Audio Production - Mastering Audio Production For Video And Podcasting
Introduction To Audio And Video Production 00:01:00
Introduction To Mastering Audio Production 00:01:00
Technical Challenges You Will Face 00:06:00
Choosing Your Microphone 00:06:00
Positioning Your Microphone 00:03:00
Reducing Echo 00:04:00
Reducing Background Noise 00:04:00
The Perfect Studio 00:04:00
Additional Equipment 00:04:00
Video Production - Mastering Video Lighting And Subject Composition
Introduction To Mastering Video Lighting 00:01:00
Camera Choices 00:10:00
Lighting Choices 00:05:00
Composition And Presentation 00:05:00
Webcam And Smartphone Setup 00:02:00
3 Light Setup For DSLR And Camcorder 00:03:00
5 Light Setup For DSLR And Camcorder 00:03:00
Teleprompter And Reference Monitor 00:05:00
Setting An Exposure 00:03:00
Video Production - Green Screen Video Production
Introduction To Green Screen Video Production 00:01:00
Chroma Keying 00:05:00
Lighting A Backdrop 00:06:00
XSplit Broadcaster – An Introduction 00:03:00
XSplit Settings 00:05:00
Building A Presentation 00:04:00
Screen Capture 00:03:00
Video Production - On Camera Presence - Getting Comfortable On Camera
Introduction To On Camera Presence 00:02:00
Why You Need A Studio 00:04:00
Communicating With Warmth 00:03:00
Talking To Bob 00:04:00
Find Your Natural Self 00:04:00
Practice Makes Perfect 00:15:00
Take 2 00:04:00
Additional Tips 00:04:00
Video Production - Writing A Promotional Script For Your Video
Introduction To Writing A Promotional Script For Your Video 00:01:00
Meet Bob 00:14:00
AIDA Psychology 00:01:00
Attention 00:07:00
Interest 00:03:00
Desire 00:04:00
Action 00:03:00
Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
Introduction To Editing With Adobe Premiere Pro And Adobe Audition 00:01:00
Setting Up Your Folder Structure 00:06:00
Colour Grading Your Video 00:11:00
Audio Correction Techniques 00:18:00
Cutting Options – Video Editing 00:10:00
Breath And Click Removal 00:05:00
Advanced Audio Cleaning 00:03:00
Adding Music To Your Video 00:05:00
Exporting Your Video 00:03:00
Introduction To Vlogging
Introduction to Vlogging 00:01:00
What Is Vlogging 00:08:00
Vlogging Equipment – Budget Or 4k? 00:01:00
Vlogging Equipment – Budget Recommendations 00:03:00
Vlogging Equipment – Choosing Your 4k Camera 00:04:00
Vlogging Equipment – Choosing Your Microphones 00:09:00
Vlogging Equipment – Tripods And Accessories 00:05:00
Filming Techniques 00:06:00
Editing A Vlog 00:06:00
Activities For The Vlogging Section 00:01:00
Understanding Instagram
Introduction To Instagram Marketing 00:01:00
Understanding Instagram 00:05:00
Growing Your Audience 00:07:00
Hashtagging Tools 00:07:00
Better Pictures With Your Phone – Controlling The Exposure 00:04:00
Basic Composition – The Rule Of Thirds 00:03:00
Understanding Light 00:07:00
Controlling Your Background 00:06:00
Editing Your Images With Snapseed 00:10:00
Understanding Instagram – Activities To Complete 00:01:00
Quora Marketing
Introduction To Quora Marketing 00:01:00
What Is Quora? 00:05:00
Setting Up Your Quora Profile 00:06:00
Finding Quora Questions To Answer 00:09:00
Writing A Quora Answer 00:09:00
Quora Growth Tips 00:04:00
Quora Activities To Complete 00:01:00
Pinterest Marketing
Introduction To Pinterest Marketing 00:01:00
What is Pinterest? 00:18:00
Setting Up Your Pinterest Business Profile 00:07:00
Creating A Board On Pinterest 00:03:00
Creating Pins On Pinterest 00:07:00
Understanding Rich Pins And Buyable Pins 00:04:00
Pinterest Growth Tips 00:04:00
Pinterest Board Strategy Examples 00:05:00
Pinterest Tools 00:01:00
Pinterest Activities To Complete 00:01:00
Introduction To Podcasting
Introduction To Podcasting 00:01:00
What Is Podcasting? 00:04:00
Getting Started With Podcasting 00:04:00
Podcasting Equipment 00:09:00
Designing Your Podcast 00:08:00
Podcast Recording Tips 00:11:00
Finding Guests For Your Show 00:07:00
Editing Your Podcast With Adobe Audition 00:03:00
Marketing Your Podcast 00:05:00
Podcasting Activities To Complete 00:01:00
Course Summary
Summary For The Course 00:01:00
Order your Certificate
Order your Certificate 00:00:00

Course Reviews

5

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  1. Good course

    5

    From beginner to more advanced stuff, really enjoyed it. Lots of handy tips.

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