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Module 1: Introduction to Key Account Management | |||
Introduction to Key Account Management | 00:34:00 | ||
Module 2: Purpose of Key Account Management | |||
Purpose of Key Account Management | 00:28:00 | ||
Module 3: Understanding Key Accounts | |||
Understanding Key Accounts | 00:30:00 | ||
Module 4: Elements of Key Account Management | |||
Elements of Key Account Management | 00:39:00 | ||
Module 5: What Makes a Good Key Account Manager | |||
What Makes a Good Key Account Manager | 00:37:00 | ||
Module 6: Building and Delivering Value to Key Accounts | |||
Building and Delivering Value to Key Accounts | 00:23:00 | ||
Module 7: Key Account Planning | |||
Key Account Planning | 00:24:00 | ||
Module 8: Business Customer Marketing and Development | |||
Business Customer Marketing and Development | 00:31:00 | ||
Module 9: Developing Key Relationships | |||
Developing Key Relationships | 00:44:00 | ||
Module 10: The Importance of Record Keeping for Key Account Management | |||
The Importance of Record Keeping for Key Account Management | 00:20:00 | ||
Module 11: Internal KAM Aspects | |||
Internal KAM Aspects | 00:28:00 | ||
Module 12: The Value Proposition | |||
The Value Proposition | 00:30:00 | ||
Assignment | |||
Assignment – Key Account Management | 2 weeks, 1 day | ||
Order Your Certificate | |||
Order your Certificate QLS | 00:00:00 |
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There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
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