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Digital Marketing for Business
Level 4 QLS Endorsed | 24/7 Student Support
221 Students enrolled on this course 4 (3 Reviews)
Last updated March 20, 2024
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Get the skills and expertise you need for a creative career at the forefront of new marketing forms with this online course. You will learn all about blogging, search engine optimisation, marketing through social media, creating email marketing materials, and more. You will also obtain broader transferrable abilities in project management, leading teams, and business and office administration.
The new frontier of marketing is online, so it makes sense your training is too. Advanced Diploma in Digital Marketing for Business is delivered entirely through our e-learning platform, with lessons given in the form of videos, PDFs, mock exams and automated assessments. Through these engaging materials, created by industry experts, you will gain complete mastery over marketing through Twitter, Facebook and YouTube, affiliate marketing, developing niche websites, and optimising your digital marketing materials according to SEO best practice.
Why Choose This Course
- Earn a digital Certificate upon successful completion.
- Accessible, informative modules taught by expert instructors
- Study in your own time, at your own pace, through your computer tablet or mobile device
- Benefit from instant feedback through mock exams and multiple-choice assessments
- Get 24/7 help or advice from our email and live chat teams
- Full Tutor Support on Weekdays
Course Design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
- Assignment
Certificate of Achievement
Endorsed Certificate of Achievement from the Quality Licence Scheme
Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £99. Please note that overseas students may be charged an additional £10 for postage.
CPD Certificate of Achievement from Janets
Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99.
Endorsement
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate.
Who is this course for?
Digital Marketing for Business is suitable for anyone who want to gain extensive knowledge, potential experience and expert skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject.
Course Curriculum
| Digital Marketing for Business - Updated Version | |||
| Section 1: Introduction | |||
| Unit 1: What You Will Learn in This Course | 00:02:00 | ||
| Unit 2: What Is the Potential of Selling Online | 00:12:00 | ||
| Unit 3: What Are the Most Popular Activities When on Internet | 00:03:00 | ||
| Section 2: How to Apply the Internet Marketing Process | |||
| Unit 1: The Internet Marketing Process for Sales Maximisation | 00:08:00 | ||
| Unit 2: How to Apply the Internet Marketing Process | 00:07:00 | ||
| Unit 3: How to Apply the List Building Process | 00:04:00 | ||
| Unit 4: How Much Money Should We Invest on Digital Marketing | 00:04:00 | ||
| Section 3: The Internet Marketing Strategies That Will Increase Your Sales | |||
| Unit 1: Introduction to the Internet Marketing Principles | 00:01:00 | ||
| Unit 2: Internet Marketing Principle No:1 | 00:14:00 | ||
| Unit 3: Examples of Internet Marketing Principle No.1 | 00:07:00 | ||
| Unit 4: How to Apply The 1st Internet Marketing Principle | 00:06:00 | ||
| Unit 5: Internet Marketing Principle No.2 | 00:04:00 | ||
| Unit 6: Internet Marketing Principle No.3 | 00:09:00 | ||
| Unit 7: Internet Marketing Principle No.4 | 00:12:00 | ||
| Unit 8: Internet Marketing Principle No. 5 | 00:05:00 | ||
| Unit 9: Internet Marketing Principle No. 6 | 00:09:00 | ||
| Unit 10: Internet Marketing Principle No.7 | 00:05:00 | ||
| Unit 11: Internet Marketing Principle No.8 | 00:12:00 | ||
| Section 4: Creating an Internet Marketing Strategy for Your Business | |||
| Unit 1: Introduction to The Creation of an Internet Marketing Strategy | 00:01:00 | ||
| Unit 2: Step 1- Creating an Internet Marketing Strategy | 00:03:00 | ||
| Unit 3: Step 2 Creating an Internet Marketing Strategy | 00:04:00 | ||
| Unit 4: Step 3 – Creating an Internet Marketing Strategy | 00:03:00 | ||
| Unit 5: Step 4 – Creating an Internet Marketing Strategy | 00:07:00 | ||
| Unit 6: Step 4b – Examples of Successful Opt-In Pages | 00:07:00 | ||
| Unit 7: Step 5 – Creating an Internet Marketing Strategy | 00:05:00 | ||
| Unit 8: Step 5b – Examples of Successful Opt-In Pages | 00:03:00 | ||
| Unit 9: Step 6 – Creating an Internet Marketing Strategy | 00:02:00 | ||
| Unit 10: Step 7 – Creating an Internet Marketing Strategy | 00:05:00 | ||
| Unit 11: Step 8 – Creating an Internet Marketing Strategy | 00:04:00 | ||
| Unit 12: Step 9 – Creating an Internet Marketing Strategy | 00:04:00 | ||
| Unit 13: Step 10 – Creating an Internet Marketing Strategy | 00:03:00 | ||
| Unit 14: Step 11 – Creating an Internet Marketing Strategy | 00:05:00 | ||
| Section 5: Structuring and Auditing of Website | |||
| Unit 1: How to Structure Your Website | 00:13:00 | ||
| Unit 2: How to Turn Your Sales Pages into Money Making Machines | 00:08:00 | ||
| Unit 3: Additional Tips for E-Shops | 00:09:00 | ||
| Unit 4: How to Do a Website Audit | 00:05:00 | ||
| Digital Marketing for Business - Old version | |||
| Digital Marketing | |||
| Sales and Marketing | 00:30:00 | ||
| How Internet Marketing Works | 01:00:00 | ||
| How To Make Money With Internet Marketing | 01:00:00 | ||
| What is Affiliate Marketing | 00:30:00 | ||
| Competition in Internet Marketing | 00:30:00 | ||
| Researching in Internet Marketing | 01:00:00 | ||
| Desperate Niches | 00:30:00 | ||
| Profitable Niches | 00:30:00 | ||
| Clickbank | 00:30:00 | ||
| What is Traffic? | 00:30:00 | ||
| Traffic vs. Relevance | 00:30:00 | ||
| Article Marketing | 01:00:00 | ||
| Paid forms of Traffic – 1 | 01:00:00 | ||
| Paid forms of Traffic – 2 | 01:00:00 | ||
| Search Engine Optimization | 00:30:00 | ||
| Search Engine Optimization 2 | 00:30:00 | ||
| Best SEO Practice | 02:00:00 | ||
| Blogs – WordPress | 01:00:00 | ||
| Blogs – WordPress II | 03:00:00 | ||
| Email Marketing I | 00:30:00 | ||
| Email Marketing II | 01:00:00 | ||
| Internet Marketing Strategy I | 01:00:00 | ||
| Your own website vs free options online I | 00:30:00 | ||
| Your own website vs free options online II | 01:00:00 | ||
| Social Media | |||
| What is Social Media | 00:18:00 | ||
| The Growth of Social Media | 00:10:00 | ||
| Conducting Market Analysis | 00:16:00 | ||
| Auditing Social Media | 00:26:00 | ||
| Corporate Culture and Social Media | 00:12:00 | ||
| Social Media Goals vs. Business Goals | 00:10:00 | ||
| Types of Social Media Platforms | 00:08:00 | ||
| The Social Media Policy | 00:40:00 | ||
| Creative Commons | 00:21:00 | ||
| Brand Marketing | 00:27:00 | ||
| Keyword Selection | 00:17:00 | ||
| Content Marketing on Social Media | 00:26:00 | ||
| Content Development | 00:23:00 | ||
| Understanding the Popular Platforms | 03:35:00 | ||
| Traditional Website Advertising | 00:37:00 | ||
| Social Media Documentation and Schedules | 00:29:00 | ||
| Project Management Software | 00:39:00 | ||
| The Community Manager Role | 00:26:00 | ||
| Importance of Voice Consistency | 00:30:00 | ||
| Organizational Customer Servicen | 00:28:00 | ||
| Social Media Triage | 00:14:00 | ||
| Online versus Personal Interactions | 00:26:00 | ||
| Social Media Analytics | 00:27:00 | ||
| Goal Value | 00:43:00 | ||
| Social Media Marketing | |||
| Introduction | 00:30:00 | ||
| Understanding the Value of Social Media Buzz and What It Can Do For Your Business | 01:00:00 | ||
| Developing a Winning Social Media Marketing Plan | 01:00:00 | ||
| Setup and Manage a Facebook Page That Works | 01:00:00 | ||
| Tweet Your Way to Online Prominence | 01:00:00 | ||
| Build Your Network with LinkedIn | 01:00:00 | ||
| Captivate Your Audience with YouTube | 01:00:00 | ||
| Conclusion | 00:15:00 | ||
| Internet Marketing | |||
| INTRODUCTION: WHAT IS AFFILIATE MARKETING? | 00:30:00 | ||
| WHY AFFILIATE MARKETING IS AWESOME | 00:15:00 | ||
| FINDING A PROFITABLE NICHE | 00:30:00 | ||
| CHOOSING AN AFFILIATE PRODUCT | 00:15:00 | ||
| THE ADVANTAGES OF CLICK BANK | 00:30:00 | ||
| ANALYZING THE CLICK BANK MARKETPLACE | 00:30:00 | ||
| CREATING YOUR HOP LINK | 00:30:00 | ||
| CREATING A FREE BLOG | 01:00:00 | ||
| PERFORMING EFFECTIVE KEYWORD RESEARCH | 00:30:00 | ||
| CREATING AN OPTIMIZED POST | 00:30:00 | ||
| POSTING TO YOUR BLOG | 00:15:00 | ||
| PROMOTING YOUR BLOG: AN OVERVIEW | 00:30:00 | ||
| PROMOTION: ARTICLE MARKETING | 00:30:00 | ||
| PROMOTION: SOCIAL BOOKMARKING | 01:00:00 | ||
| PROMOTION: BLOG COMMENTING | 00:30:00 | ||
| ADDITIONAL PROMOTION TIPS | 00:15:00 | ||
| CREATING YOUR OWN WEBSITE | 01:00:00 | ||
| Search Engine Optimization | |||
| What Is Search Engine Optimization? | 01:00:00 | ||
| Search Engines That Use SEO | 01:00:00 | ||
| Using SEO In Website Text | 01:00:00 | ||
| Using SEO For Google Ads | 01:00:00 | ||
| Using SEO For Article Marketing | 01:00:00 | ||
| Using SEO In Press Releases | 00:30:00 | ||
| Using Longtail Keywords | 00:30:00 | ||
| Using Google To Discover The Best Keywords | 00:30:00 | ||
| SEO For Video Ads | 00:30:00 | ||
| SEO In Photos | 00:30:00 | ||
| Blogging With SEO Marketing | 01:00:00 | ||
| Using A SEO Company | 01:00:00 | ||
| SEO Techniques | |||
| Introduction to SEO | 00:30:00 | ||
| Improve Engagement to Improve Rankings | 01:00:00 | ||
| Make Your Existing Pages Longer | 00:30:00 | ||
| Focus on YouTube SEO | 00:30:00 | ||
| Improve Site Speed | 00:30:00 | ||
| Focus on Topics Instead of Keywords | 00:30:00 | ||
| Build Backlinks | 00:15:00 | ||
| Reporting and Analytics | 00:30:00 | ||
| Technical Optimization | 00:30:00 | ||
| Local SEO and Listings | 00:30:00 | ||
| Guest posting | 00:30:00 | ||
| Effective Seo Tools | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Email Marketing Secrets | |||
| Introduction | 01:00:00 | ||
| 4 Crucial Things You Need To Do To Build your List | 01:00:00 | ||
| Ways To Get Your Opt In Subscribers To Trust You Quickly | 01:00:00 | ||
| Tips To Build A List Of Eager Subscribers | 01:00:00 | ||
| Easy Ways To Grab Your Reader’s Attention In Your Subject | 01:00:00 | ||
| Effective Techniques To Get Your Subscribers Begging For More | 01:00:00 | ||
| Can You Really Use Articles To Build Your List? | 01:00:00 | ||
| Things To Consider When Publishing A Newsletter | 01:00:00 | ||
| The 3 Things To Avoid When Emailing Your List | 01:00:00 | ||
| Digital Marketing Strategies | |||
| Introduction to Internet Marketing and Reputation Management | 00:30:00 | ||
| How to Optimize Your Site for Every Stage of the Buy Cycle | 00:30:00 | ||
| Build Impression on Your Site | 00:30:00 | ||
| Types of Link Building | 01:00:00 | ||
| Importance of Landing Pages | 00:30:00 | ||
| Difference Between Internet Marketing and Online Customer Service | 01:00:00 | ||
| Concept Of Affiliate Programs | 01:30:00 | ||
| About Of Google Analytics | 01:00:00 | ||
| Online Press Releases | 00:15:00 | ||
| How to Get Traffic from Twitter | 00:30:00 | ||
| Importance of Testing E-Mail Messages | 00:15:00 | ||
| What is Viral Marketing | 01:00:00 | ||
| What is EMail Marketing | 00:30:00 | ||
| Difference Between Images and Video | 00:15:00 | ||
| How to Internet Marketing on Facebook | 02:00:00 | ||
| What is Search Engine Optimization(SEO)? | 00:30:00 | ||
| Understanding Search Results | 00:15:00 | ||
| How to Attract Customer on Your Product? | 00:15:00 | ||
| Time Makes Money | 00:30:00 | ||
| How to Test a Landing Page | 00:30:00 | ||
| Best Web Writing | 01:00:00 | ||
| Ways to Use of Humor in You Internet Marketing | 00:15:00 | ||
| Coupon Codes | 00:15:00 | ||
| When to Pull the Plug | 00:15:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Instagram Marketing | |||
| What is Instagram? | 00:15:00 | ||
| Instagram for Business | 00:15:00 | ||
| Instagram & Community | 00:15:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| Recommended Materials | |||
| Workbook – Digital Marketing for Business | 1 week, 5 days | ||
| Assignment | |||
| Assignment – Digital Marketing for Business | 6 days | ||
| Order Your Certificate | |||
| Order your Certificate QLS | 00:00:00 | ||
Course Reviews
Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
One of the best marketing course
I’m very thankful for all the modules provided, I was able to gain necessary digital marketing skills. Also, thank you for being patient especially for answering all my questions about the course.
excellent course
it is a very good course to develop your digital marketing knowledge. I recommend you to take it.
A bit dry & beats around the bush too much
I prefer a course written by a practitioner in the coalface compared to a strategist or admin people. Ive done several courses with Janets but this course beats around the bush so much. The video portions of the lectures could have been succinct and straight to the point but the lecturer talks dry business lingo that doesn’t translate to street-smart social media. This course needs some serious makeover.