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SEO and Digital Marketing Diploma
CPDUK Accredited | 50% OFF Certificate & Transcript
111 Students enrolled on this course 4.5 (2 Reviews)
Last updated January 23, 2024
Learning Outcomes
- Recognize the fundamentals of SEO, such as technical SEO and on-page, off-page, and other optimisation techniques
- To raise the rating and organic traffic of your website, conduct keyword research and create a content strategy
- Learn everything there is to know about the different aspects of digital marketing, such as paid advertising, email marketing, and social media
- Establish a budget, identify your target audience, and create an effective digital marketing campaign
- Learn web analytics techniques to monitor and evaluate website performance and visitor behaviour.
- Develop a solid grasp of user experience and conversion optimisation, including website design
- Recognize the significance of reputation management and branding in digital marketing.
- Learn the information and skills necessary to successfully communicate digital marketing plans and results to customers or stakeholders
- Gain the capacity to adjust to changes in the world of digital marketing and keep abreast with best practices in the sector
Description
Our SEO and Digital Marketing Diploma course is a thorough course that seeks to give students the abilities and information required to excel in the digital marketing field. The course covers a wide range of topics, including paid advertising and social media marketing as well as the core SEO fundamentals. The training will cover topics including user experience, web analytics, keyword research and content planning, and more.
The curriculum is primarily made for people who wish to work in digital marketing as well as business owners and entrepreneurs who want to expand their online presence and reach. Participants will obtain a thorough awareness of the digital marketing landscape and acquire the skills necessary to succeed in this quickly changing industry through a combination of lectures, assignments, and assessments. Enrol today!
Certificate of Achievement
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Method of Assessment
At the end of the SEO and Digital Marketing Diploma course, you will be required to take an online final test, which must be passed to successfully complete the course. The test will be automatically marked and provide immediate feedback on your performance. This will give you a clear indication of your level of understanding of the course material and help you identify areas where you may need additional support or further study. The final test is designed to ensure that you have achieved the course learning outcomes and are well-prepared to apply your newly acquired skills in the real world.
Career path
Here is a potential career path for SEO and Digital Marketing Diploma course in the UK with the annual salary range:
- Digital Marketing Assistant - £18,000 to £25,000
- Social Media Manager - £20,000 to £40,000
- SEO Specialist - £25,000 to £40,000
- PPC Manager - £30,000 to £50,000
- Digital Marketing Manager - £35,000 to £60,000
- Head of Digital Marketing - £50,000 to £100,000+
Course Curriculum
| SEO Basics | |||
| What Is Search Engine Optimization? | 01:00:00 | ||
| Search Engines That Use SEO | 01:00:00 | ||
| Using SEO In Website Text | 01:00:00 | ||
| Using SEO For Google Ads | 01:00:00 | ||
| Using SEO For Article Marketing | 01:00:00 | ||
| Using SEO In Press Releases | 00:30:00 | ||
| Using Longtail Keywords | 00:30:00 | ||
| Using Google To Discover The Best Keywords | 00:30:00 | ||
| SEO For Video Ads | 00:30:00 | ||
| SEO In Photos | 00:30:00 | ||
| Blogging With SEO Marketing | 01:00:00 | ||
| Using A SEO Company | 01:00:00 | ||
| SEO Techniques | |||
| Introduction to SEO | 00:30:00 | ||
| Improve Engagement to Improve Rankings | 01:00:00 | ||
| Make Your Existing Pages Longer | 00:30:00 | ||
| Focus on YouTube SEO | 00:30:00 | ||
| Improve Site Speed | 00:30:00 | ||
| Focus on Topics Instead of Keywords | 00:30:00 | ||
| Build Backlinks | 00:15:00 | ||
| Reporting and Analytics | 00:30:00 | ||
| Technical Optimization | 00:30:00 | ||
| Local SEO and Listings | 00:30:00 | ||
| Guest posting | 00:30:00 | ||
| Effective Seo Tools | 01:00:00 | ||
| Digital Marketing | |||
| Sales and Marketing | 00:30:00 | ||
| How Internet Marketing Works | 01:00:00 | ||
| How To Make Money With Internet Marketing | 01:00:00 | ||
| What is Affiliate Marketing | 00:30:00 | ||
| Competition in Internet Marketing | 00:30:00 | ||
| Researching in Internet Marketing | 01:00:00 | ||
| Desperate Niches | 00:30:00 | ||
| Profitable Niches | 00:30:00 | ||
| Clickbank | 00:30:00 | ||
| What is Traffic? | 00:30:00 | ||
| Traffic vs. Relevance | 00:30:00 | ||
| Article Marketing | 01:00:00 | ||
| Paid forms of Traffic – 1 | 01:00:00 | ||
| Paid forms of Traffic – 2 | 01:00:00 | ||
| Search Engine Optimization | 00:30:00 | ||
| Search Engine Optimization 2 | 00:30:00 | ||
| Best SEO Practice | 02:00:00 | ||
| Blogs – WordPress | 01:00:00 | ||
| Blogs – WordPress II | 03:00:00 | ||
| Email Marketing I | 00:30:00 | ||
| Email Marketing II | 01:00:00 | ||
| Internet Marketing Strategy I | 01:00:00 | ||
| Your own website vs free options online I | 00:30:00 | ||
| Your own website vs free options online II | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Pinterest Social Marketing | |||
| Introduction | 00:30:00 | ||
| How to Use Pinterest | 01:00:00 | ||
| How to Win the Hearts of the Target Audience on Pinterest | 01:00:00 | ||
| Understanding Pinterest Etiquette | 00:30:00 | ||
| Marketing Strategies to Build Your Brand and Your Followers | 02:00:00 | ||
| Monetizing Pinterest through Market Hunting | 01:00:00 | ||
| Pinterest Tools to Use in Your Marketing Arsenal | 00:15:00 | ||
| Conclusion | 00:15:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| Blogging | |||
| Introduction | 01:00:00 | ||
| The Anatomy Of A Profitable Blog | 02:00:00 | ||
| Quick & Easy Optimization | 00:30:00 | ||
| Extending Your Blog’s Functionality | 00:15:00 | ||
| Turbocharged Profit Strategies | 01:00:00 | ||
| Recommended Reading | |||
| Successful Search Engine Marketing | 00:00:00 | ||
| Digital Marketing Handbook | 00:00:00 | ||
| Mock Exam | |||
| Mock Exam – SEO and Digital Marketing Diploma | 00:30:00 | ||
| Final Exam | |||
| Final Exam – SEO and Digital Marketing Diploma | 00:30:00 | ||
| Order your Certificates & Transcripts | |||
| Order Certificates & Transcripts / CPD QS | 00:00:00 | ||
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.