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Our popular SEO and Digital Marketing Diploma course is one of our best selling professional course and relevant in the workplace. Course content is high-quality, in-depth, and designed by industry experts.

Condensed into separate, bitesize modules, the course teaches you everything you need to know for success in the profession.

SEO, or Search Engine Optimization, is an essential part of any marketing strategy. This is used to ensure your business or organization’s position in the digital market. Through this course, you will learn both SEO and digital marketing skills and knowledge. If you choose to take part in this SEO and Digital Marketing Diploma, and thus learn about SEO, you will also be able to optimize your digital marketing strategies to put your business at the very top of the online community. The course will take you through the essentials of digital marketing and SEO, teaching you to utilise all common digital marketing techniques and to make SEO work for your business. So what are you waiting for? Start your digital marketing career now.

Why choose this course

  • Earn a free e-certificate upon successful completion.
  • Accessible, informative modules taught by expert instructors
  • Study in your own time, at your own pace, through your computer tablet or mobile device
  • Benefit from instant feedback through mock exams and multiple-choice assessments
  • Get 24/7 help or advice from our email and live chat teams
  • Full Tutor Support on Weekdays

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

Certification

Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99.

Who is this course for?

This course is ideal for those who want to learn how to increase the revenue of their organisations through digital marketing, and for people who have an interest in digital marketing and how to effectively communicate with potential clients.

Course Curriculum

SEO Basics
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
SEO Techniques
Introduction to SEO 00:30:00
Improve Engagement to Improve Rankings 01:00:00
Make Your Existing Pages Longer 00:30:00
Focus on YouTube SEO 00:30:00
Improve Site Speed 00:30:00
Focus on Topics Instead of Keywords 00:30:00
Build Backlinks 00:15:00
Reporting and Analytics 00:30:00
Technical Optimization 00:30:00
Local SEO and Listings 00:30:00
Guest posting 00:30:00
Effective Seo Tools 01:00:00
Digital Marketing
Sales and Marketing 00:30:00
How Internet Marketing Works 01:00:00
How To Make Money With Internet Marketing 01:00:00
What is Affiliate Marketing 00:30:00
Competition in Internet Marketing 00:30:00
Researching in Internet Marketing 01:00:00
Desperate Niches 00:30:00
Profitable Niches 00:30:00
Clickbank 00:30:00
What is Traffic? 00:30:00
Traffic vs. Relevance 00:30:00
Article Marketing 01:00:00
Paid forms of Traffic – 1 01:00:00
Paid forms of Traffic – 2 01:00:00
Search Engine Optimization 00:30:00
Search Engine Optimization 2 00:30:00
Best SEO Practice 02:00:00
Blogs – WordPress 01:00:00
Blogs – WordPress II 03:00:00
Email Marketing I 00:30:00
Email Marketing II 01:00:00
Internet Marketing Strategy I 01:00:00
Your own website vs free options online I 00:30:00
Your own website vs free options online II 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Pinterest Social Marketing
Introduction 00:30:00
How to Use Pinterest 01:00:00
How to Win the Hearts of the Target Audience on Pinterest 01:00:00
Understanding Pinterest Etiquette 00:30:00
Marketing Strategies to Build Your Brand and Your Followers 02:00:00
Monetizing Pinterest through Market Hunting 01:00:00
Pinterest Tools to Use in Your Marketing Arsenal 00:15:00
Conclusion 00:15:00
Google Adwords
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
Blogging
Introduction 01:00:00
The Anatomy Of A Profitable Blog 02:00:00
Quick & Easy Optimization 00:30:00
Extending Your Blog’s Functionality 00:15:00
Turbocharged Profit Strategies 01:00:00
Recommended Reading
Successful Search Engine Marketing 00:00:00
Digital Marketing Handbook 00:00:00
Mock Exam
Mock Exam – SEO and Digital Marketing Diploma 00:30:00
Final Exam
Final Exam – SEO and Digital Marketing Diploma 00:30:00
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