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SEO and Digital Marketing Diploma
112 4.5 (2 Reviews)
Discover the Power of Online Visibility with our SEO and Digital Marketing Diploma course!
Our SEO and Digital Marketing Diploma course is a thorough course that seeks to give students the abilities and information required to excel in the digital marketing field. The course covers a wide range of topics, including paid advertising and social media marketing as well as the core SEO fundamentals. The training will cover topics including user experience, web analytics, keyword research and content planning, and more.
The curriculum is primarily made for people who wish to work in digital marketing as well as business owners and entrepreneurs who want to expand their online presence and reach. Participants will obtain a thorough awareness of the digital marketing landscape and acquire the skills necessary to succeed in this quickly changing industry through a combination of lectures, assignments, and assessments. Enrol today!
Sneak Peek
Learning Outcomes
- Recognize the fundamentals of SEO, such as technical SEO and on-page, off-page, and other optimisation techniques
- To raise the rating and organic traffic of your website, conduct keyword research and create a content strategy
- Learn everything there is to know about the different aspects of digital marketing, such as paid advertising, email marketing, and social media
- Establish a budget, identify your target audience, and create an effective digital marketing campaign
- Learn web analytics techniques to monitor and evaluate website performance and visitor behaviour.
- Develop a solid grasp of user experience and conversion optimisation, including website design
- Recognize the significance of reputation management and branding in digital marketing.
- Learn the information and skills necessary to successfully communicate digital marketing plans and results to customers or stakeholders
- Gain the capacity to adjust to changes in the world of digital marketing and keep abreast with best practices in the sector
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Who is this course for
- Recent Graduates
- Marketing Professionals
- Content Creators
- Social Media Managers
- Business Owners and Entrepreneurs
Entry requirements
This course is available to learners of all academic backgrounds, but you must be 16 or above to undertake the qualification.
Apart from that, all you need is an internet connection, a good understanding of English and a passion for learning.
Sneak Peek
Certification
CPD Accredited Certificate
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Career path
- SEO Specialist
- Content Marketing Specialist
- Social Media Marketing Manager
- Digital Marketing Manager
- Ecommerce Marketing Specialist
- Marketing Consultant
Course Curriculum
| SEO Basics | |||
| What Is Search Engine Optimization? | 01:00:00 | ||
| Search Engines That Use SEO | 01:00:00 | ||
| Using SEO In Website Text | 01:00:00 | ||
| Using SEO For Google Ads | 01:00:00 | ||
| Using SEO For Article Marketing | 01:00:00 | ||
| Using SEO In Press Releases | 00:30:00 | ||
| Using Longtail Keywords | 00:30:00 | ||
| Using Google To Discover The Best Keywords | 00:30:00 | ||
| SEO For Video Ads | 00:30:00 | ||
| SEO In Photos | 00:30:00 | ||
| Blogging With SEO Marketing | 01:00:00 | ||
| Using A SEO Company | 01:00:00 | ||
| SEO Techniques | |||
| Introduction to SEO | 00:30:00 | ||
| Improve Engagement to Improve Rankings | 01:00:00 | ||
| Make Your Existing Pages Longer | 00:30:00 | ||
| Focus on YouTube SEO | 00:30:00 | ||
| Improve Site Speed | 00:30:00 | ||
| Focus on Topics Instead of Keywords | 00:30:00 | ||
| Build Backlinks | 00:15:00 | ||
| Reporting and Analytics | 00:30:00 | ||
| Technical Optimization | 00:30:00 | ||
| Local SEO and Listings | 00:30:00 | ||
| Guest posting | 00:30:00 | ||
| Effective Seo Tools | 01:00:00 | ||
| Digital Marketing | |||
| Sales and Marketing | 00:30:00 | ||
| How Internet Marketing Works | 01:00:00 | ||
| How To Make Money With Internet Marketing | 01:00:00 | ||
| What is Affiliate Marketing | 00:30:00 | ||
| Competition in Internet Marketing | 00:30:00 | ||
| Researching in Internet Marketing | 01:00:00 | ||
| Desperate Niches | 00:30:00 | ||
| Profitable Niches | 00:30:00 | ||
| Clickbank | 00:30:00 | ||
| What is Traffic? | 00:30:00 | ||
| Traffic vs. Relevance | 00:30:00 | ||
| Article Marketing | 01:00:00 | ||
| Paid forms of Traffic – 1 | 01:00:00 | ||
| Paid forms of Traffic – 2 | 01:00:00 | ||
| Search Engine Optimization | 00:30:00 | ||
| Search Engine Optimization 2 | 00:30:00 | ||
| Best SEO Practice | 02:00:00 | ||
| Blogs – WordPress | 01:00:00 | ||
| Blogs – WordPress II | 03:00:00 | ||
| Email Marketing I | 00:30:00 | ||
| Email Marketing II | 01:00:00 | ||
| Internet Marketing Strategy I | 01:00:00 | ||
| Your own website vs free options online I | 00:30:00 | ||
| Your own website vs free options online II | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Pinterest Social Marketing | |||
| Introduction | 00:30:00 | ||
| How to Use Pinterest | 01:00:00 | ||
| How to Win the Hearts of the Target Audience on Pinterest | 01:00:00 | ||
| Understanding Pinterest Etiquette | 00:30:00 | ||
| Marketing Strategies to Build Your Brand and Your Followers | 02:00:00 | ||
| Monetizing Pinterest through Market Hunting | 01:00:00 | ||
| Pinterest Tools to Use in Your Marketing Arsenal | 00:15:00 | ||
| Conclusion | 00:15:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| Blogging | |||
| Introduction | 01:00:00 | ||
| The Anatomy Of A Profitable Blog | 02:00:00 | ||
| Quick & Easy Optimization | 00:30:00 | ||
| Extending Your Blog’s Functionality | 00:15:00 | ||
| Turbocharged Profit Strategies | 01:00:00 | ||
| Recommended Reading | |||
| Successful Search Engine Marketing | 00:00:00 | ||
| Digital Marketing Handbook | 00:00:00 | ||
| Mock Exam | |||
| Mock Exam – SEO and Digital Marketing Diploma | 00:30:00 | ||
| Final Exam | |||
| Final Exam – SEO and Digital Marketing Diploma | 00:30:00 | ||
| Order your Certificates & Transcripts | |||
| Order Certificates & Transcripts / CPD QS | 00:00:00 | ||
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Frequently asked questions
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An SEO course in digital marketing teaches how to optimize websites to rank higher in search engine results. This includes learning about keywords, link building, content optimization, and understanding search engine algorithms.
Yes, you can gain a good foundational understanding of SEO in 3 months, especially with dedicated study and practice. However, mastering SEO takes longer due to the ever-evolving nature of search algorithms.
A full SEO course typically covers all key aspects of SEO, including keyword research, on-page and off-page optimization, technical SEO, content strategy, and analytics.
Yes, SEO is a good job for those interested in digital marketing. It combines technical skills with creative problem-solving and has a significant impact on a business's online presence and success.
Yes, SEO jobs are in high demand as businesses increasingly rely on online visibility and organic traffic to drive sales and brand awareness.
SEO can be challenging due to its complex and dynamic nature. It requires continuous learning and adaptation but is rewarding for those who enjoy staying up-to-date with digital trends.
Start by reading SEO blogs and guides from trusted sources like Moz, Search Engine Journal, or Google's SEO Starter Guide. Online courses and tutorials can also provide structured learning.
The basics of SEO are straightforward to learn for anyone with a willingness to study and experiment. However, becoming proficient requires practice and staying updated with search engine updates.
Yes, there are many free resources online, including blogs, video tutorials, and courses that can help you learn SEO basics without any cost.
SEO focuses on organic search results, which are not paid for. However, SEO often works alongside paid search marketing (like Google Ads) as part of a broader digital marketing strategy.
Gain knowledge and skills through courses and self-study, create a portfolio of your work, and apply for SEO internships or entry-level positions. Networking and showcasing your expertise can also help.
An SEO diploma is a formal certification that shows you have completed a course of study covering key SEO principles and techniques. Various institutions and online platforms offer such diplomas.
SEO is a subset of digital marketing. It's not necessarily better; rather, it's a crucial component of a comprehensive digital marketing strategy.
SEO can be a high-paying career, especially as you gain experience and take on roles like SEO Manager or SEO Director. Salaries vary widely based on location and company size.
You can learn the basics of SEO in one month, but developing a deeper understanding and practical skills will take longer.