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Google Analytics Fundamentals
38 Students (6 Reviews)
Learn Google Analytics, website analytics, traffic analysis, conversion tracking, campaign measurement, dashboards, KPIs, and digital marketing reporting.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Google Analytics is one of the most widely used web analytics platforms, helping businesses and organisations understand how visitors interact with their websites and digital content. By analysing website traffic, user behaviour, conversions, and marketing performance, organisations can make informed decisions that improve customer experience and business growth. This comprehensive Google Analytics Fundamentals course is designed to provide learners with the knowledge and practical understanding of Google Analytics, website performance measurement, and data-driven decision-making.
Understanding website analytics requires more than simply viewing reports. This course covers the fundamentals of Google Analytics, account and property setup, tracking concepts, key performance indicators (KPIs), user acquisition, audience insights, traffic sources, engagement metrics, events, conversions, campaign tracking, goal measurement, e-commerce analytics, custom reports, dashboards, data interpretation, privacy considerations, and analytics best practices. Learners will gain valuable insight into measuring website performance, evaluating marketing activities, and using data to support business decisions.
Whether you are a digital marketer, business owner, website manager, content creator, or aspiring data analyst, this course provides a strong foundation in Google Analytics and website performance analysis.
Learning Outcomes
- Understand the fundamentals of Google Analytics and web analytics
- Learn website tracking concepts and performance measurement
- Develop knowledge of audience, acquisition, and engagement reports
- Understand events, conversions, and campaign performance analysis
- Learn to interpret analytics data and key performance indicators
- Explore custom reports, dashboards, and data visualisation
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Endorsed Certificate of Achievement from the Quality Licence Scheme
Upon successful completion of the final assessment, you will be eligible to apply for the Quality Licence Scheme Endorsed Certificate of achievement. This certificate will be delivered to your doorstep through the post for £69. An extra £10 postage charge will be required for students leaving overseas.
CPD Accredited Certificate
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Method of Assessment
At the end of the course, there will be an online MCQ assessment. In order to pass this exam, you must score at least 60%. When you submit the assessment, you will get the results immediately and can apply for your QLS-endorsed certificate.
Entry Requirements
There are no formal entry requirements for this course. Learners of all educational and professional backgrounds can enrol. Basic computer skills and an interest in digital marketing or website management will be beneficial.
Who is this course for?
This course is ideal for:
- Digital Marketers
- Website Administrators
- Marketing Executives
- E-commerce Professionals
- Anyone Interested in Website Analytics
Career Paths
This course can support progression into roles and opportunities such as:
- Digital Marketing Executive
- Web Analytics Assistant
- Marketing Analyst
- Digital Marketing Coordinator
- E-commerce Executive
- Data Analytics Assistant
Course Curriculum
| Google Analytics Fundamentals | |||
| Module 01: Overview | 00:02:00 | ||
| Module 02: Navigation and Admin | 00:03:00 | ||
| Module 03: Creating a New Google Analytics Account | 00:03:00 | ||
| Module 04: Website Account Creation | 00:05:00 | ||
| Module 05: Connecting To WordPress Website | 00:03:00 | ||
| Module 06: Connecting To HTML Site | 00:03:00 | ||
| Module 07: Connect Custom Page and Site Builders | 00:03:00 | ||
| Module 08: Setting Up Annotations | 00:03:00 | ||
| Module 09: Setting Up Intelligence Events | 00:03:00 | ||
| Module 10: Set Up Custom Segments | 00:02:00 | ||
| Module 11: Export Data for Analysis | 00:03:00 | ||
| Module 12: Set Up Custom Reports | 00:03:00 | ||
| Module 13: Set Up Google Integrations | 00:03:00 | ||
| Module 14: Google Analytics Templates | 00:02:00 | ||
| Module 15: Real Time Reporting | 00:02:00 | ||
| Module 16: Setting Up Goals | 00:04:00 | ||
| Module 17: Third Party Integrations | 00:03:00 | ||
| Module 18: Audience Menu Overview | 00:04:00 | ||
| Module 19: Interests and Geography | 00:03:00 | ||
| Module 20: Conclusion | 00:01:00 | ||
| Assignment | |||
| Assignment – Google Analytics Fundamentals | 4 days, 23 hours | ||
| Order Your Certificate | |||
| Order your Certificate QLS | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
Google Analytics is a web analytics platform that helps organisations measure website traffic, user behaviour, marketing performance, and conversions through detailed reports and insights.
You will learn website tracking, audience analysis, traffic sources, engagement metrics, events, conversions, campaign tracking, reporting, dashboards, and analytics best practices.
The course is suitable for digital marketers, website administrators, business owners, SEO professionals, content creators, e-commerce professionals, and anyone interested in website analytics.
No. This course is suitable for beginners and provides a structured introduction to Google Analytics and website performance measurement.
Yes. The course explains events, goals, conversion measurement, campaign analysis, and techniques for evaluating website performance.
Yes. The course covers key reports, performance indicators, user behaviour metrics, and methods for using analytics data to support business decisions.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.