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Advertising account planner
25 Students (3 Reviews)
Build expertise in advertising planning and strategy. Learn how to analyse target audiences, develop campaign insights, and support creative teams in delivering impactful marketing campaigns.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Advertising Account Planner focuses on the strategic role of planning and research in advertising and marketing campaigns. Account planners play a crucial role in understanding consumer behaviour, analysing market trends, and developing insights that help create effective advertising strategies. This course introduces the key responsibilities and skills required to work as an advertising account planner in modern marketing environments.
Throughout the course, learners will explore important topics such as consumer research, brand positioning, campaign planning, and creative strategy development. You will learn how to gather and interpret market data, understand target audiences, and collaborate with creative and marketing teams to develop impactful advertising campaigns. The course also highlights the importance of communication, strategic thinking, and client collaboration in successful advertising planning.
By the end of the course, learners will gain a solid understanding of the planning process behind successful advertising campaigns. Whether you want to start a career in advertising, marketing strategy, or brand management, this course provides valuable insights into the role of an advertising account planner.
Learning Outcomes
- Understand the role and responsibilities of an advertising account planner
- Analyse consumer behaviour and market research data
- Identify target audiences and customer insights
- Develop advertising and marketing campaign strategies
- Collaborate with creative teams to shape campaign concepts
- Apply brand positioning and messaging techniques
- Evaluate the effectiveness of advertising campaigns
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Certificate of Achievement
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Who is this course for
This course is suitable for:
- Aspiring advertising account planners
- Brand management professionals
- Marketing students and graduates
- Marketing and advertising professionals
Entry Requirements
- Minimum age of 16 years
- Basic understanding of English language
- Interest in advertising and marketing strategy
- No prior advertising experience required
Career Prospects
Completing Advertising account planner can enhance employability and workplace performance. It supports career progression in roles such as:
- Advertising Account Planner
- Marketing Strategy Executive
- Brand Strategist
- Market Research Analyst
- Advertising Campaign Coordinator
- Brand Planning Executive
This qualification strengthens soft skills highly valued by UK employers, including adaptability, emotional intelligence, leadership potential, and stress management.
Course Curriculum
| Module 01: Foundations of Advertising Account Planning | |||
| Foundations of Advertising Account Planning | 00:14:00 | ||
| Module 02: Understanding the Consumer Psychology and Behavioural Insights | |||
| Understanding the Consumer Psychology and Behavioural Insights | 00:15:00 | ||
| Module 03: Strategic Development and Brief Creation | |||
| Strategic Development and Brief Creation | 00:15:00 | ||
| Module 04: Brand Positioning and Communication Theory | |||
| Brand Positioning and Communication Theory | 00:15:00 | ||
| Module 05: Measuring Campaign Success and Future Trends | |||
| Measuring Campaign Success and Future Trends | 00:17:00 | ||
| Order Your Certificate & Transcripts | |||
| Order your Certificates & Transcripts | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
SAVE 92% - OFFER ENDS IN
ALL
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
An advertising account planner researches consumer behaviour and market trends to develop strategies that guide effective advertising campaigns.
Key skills include market research, analytical thinking, consumer insight analysis, communication, and strategic planning.
Marketing professionals, advertising students, brand managers, and individuals interested in advertising strategy.
No. This course is suitable for beginners who want to learn the fundamentals of advertising planning.
You will learn consumer research, target audience analysis, campaign strategy development, and advertising planning techniques.
Yes. Account planners help ensure campaigns are based on strong consumer insights and strategic thinking.
Yes. It provides foundational knowledge for roles in advertising planning, marketing strategy, and brand management.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.