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Advertising and Marketing Course
17 Students (2 Reviews)
Learn advertising and marketing principles including market research, branding, customer behaviour, campaign planning, digital promotion, audience targeting, and marketing strategy.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Advertising and Marketing Course provides learners with a practical introduction to the principles used to promote products, services, brands, and organisations effectively. The course explores important areas such as market research, customer behaviour, branding, advertising channels, campaign planning, promotional messaging, digital marketing, audience segmentation, and marketing communication. Learners will develop an understanding of how businesses identify potential customers, communicate value, build brand awareness, and support commercial objectives through coordinated marketing activities.
Successful promotion begins with understanding who the audience is and what influences their decisions. Learners will examine how customer needs, market trends, competitors, positioning, and brand identity can shape advertising strategies. The training also introduces campaign development, persuasive messaging, content planning, social media promotion, online advertising, marketing objectives, budgeting awareness, and methods for evaluating campaign performance. Emphasis is placed on creating relevant communication rather than relying solely on broad promotional approaches.
Advertising and marketing knowledge can be useful across retail, business, media, hospitality, e-commerce, professional services, and entrepreneurial environments. The programme can support beginners, business owners, aspiring marketers, sales professionals, content creators, and employees involved in promotional activities. Alongside marketing knowledge, learners can develop transferable capabilities such as creativity, research, communication, audience analysis, strategic thinking, planning, persuasion, problem-solving, organisation, and commercial awareness.
Learning Outcomes
- Understand the fundamental principles and purposes of advertising and marketing
- Identify target audiences and assess customer needs, behaviours, and preferences
- Explore market research, competitor analysis, branding, positioning, and promotional planning
- Develop suitable advertising messages and marketing content for different audiences
- Understand traditional and digital advertising channels and their appropriate uses
- Develop marketing strategies that support brand awareness, customer engagement, and business objectives
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Endorsed Certificate of Achievement from the Quality Licence Scheme
Upon successful completion of the final assessment, you will be eligible to apply for the Quality Licence Scheme Endorsed Certificate of achievement. This certificate will be delivered to your doorstep through the post for £69. An extra £10 postage charge will be required for students leaving overseas.
CPD Accredited Certificate
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Entry Requirements
No formal qualifications or previous marketing experience are required. The course is designed for learners who want to develop an understanding of advertising and promotional activities from the ground up. Basic computer literacy and an interest in business, communication, or creative content will be useful but are not essential.
Who is this course for?
This course is ideal for:
- Beginners interested in advertising and marketing
- Business owners and entrepreneurs
- Sales and customer-facing professionals
- Aspiring marketing and promotional specialists
- Content creators and digital business professionals
Career Paths
This diploma can support progression into roles such as:
- Marketing Assistant
- Advertising Assistant
- Digital Marketing Assistant
- Social Media Assistant
- Marketing Coordinator
- Sales and Marketing Executive
Course Curriculum
| Marketing Basics | |||
| Module One – Getting Started | 00:30:00 | ||
| Module Two – What is Marketing | 00:30:00 | ||
| Module Three – Common Marketing Types (I) | 00:30:00 | ||
| Module Four – Common Marketing Types (II) | 00:30:00 | ||
| Module Five – The Marketing Mix | 00:30:00 | ||
| Module Six – Communicating the Right Way | 01:00:00 | ||
| Module Seven – Customer Communications | 00:30:00 | ||
| Module Eight – Marketing Goals | 00:30:00 | ||
| Module Nine – The Marketing Funnel | 00:20:00 | ||
| Module Ten – Marketing Mistakes (I) | 01:00:00 | ||
| Module Eleven – Marketing Mistakes (II) | 01:00:00 | ||
| Module Twelve – Wrapping Up | 00:30:00 | ||
| Level 3 Diploma in Marketing- Activities | 00:00:00 | ||
| Mastering Digital Marketing | |||
| Introduction to Internet Marketing and Reputation Management | 00:30:00 | ||
| How to Optimize Your Site for Every Stage of the Buy Cycle | 00:30:00 | ||
| Build Impression on Your Site | 00:30:00 | ||
| Types of Link Building | 01:00:00 | ||
| Importance of Landing Pages | 00:30:00 | ||
| Difference Between Internet Marketing and Online Customer Service | 01:00:00 | ||
| Concept Of Affiliate Programs | 01:30:00 | ||
| About Of Google Analytics | 01:00:00 | ||
| Online Press Releases | 00:15:00 | ||
| How to Get Traffic from Twitter | 00:30:00 | ||
| Importance of Testing E-Mail Messages | 00:15:00 | ||
| What is Viral Marketing | 01:00:00 | ||
| What is EMail Marketing | 00:30:00 | ||
| Difference Between Images and Video | 00:15:00 | ||
| How to Internet Marketing on Facebook | 02:00:00 | ||
| What is Search Engine Optimization(SEO)? | 00:30:00 | ||
| Understanding Search Results | 00:15:00 | ||
| How to Attract Customer on Your Product? | 00:15:00 | ||
| Time Makes Money | 00:30:00 | ||
| How to Test a Landing Page | 00:30:00 | ||
| Best Web Writing | 01:00:00 | ||
| Ways to Use of Humor in You Internet Marketing | 00:15:00 | ||
| Coupon Codes | 00:15:00 | ||
| When to Pull the Plug | 00:15:00 | ||
| Internet Advertising Techniques | |||
| INTRODUCTION: WHAT IS AFFILIATE MARKETING? | 00:30:00 | ||
| WHY AFFILIATE MARKETING IS AWESOME | 00:15:00 | ||
| FINDING A PROFITABLE NICHE | 01:00:00 | ||
| CHOOSING AN AFFILIATE PRODUCT | 00:15:00 | ||
| THE ADVANTAGES OF CLICK BANK | 00:30:00 | ||
| ANALYZING THE CLICK BANK MARKETPLACE | 00:30:00 | ||
| CREATING YOUR HOP LINK | 00:30:00 | ||
| CREATING A FREE BLOG | 01:00:00 | ||
| PERFORMING EFFECTIVE KEYWORD RESEARCH | 00:30:00 | ||
| CREATING AN OPTIMIZED POST | 00:30:00 | ||
| POSTING TO YOUR BLOG | 00:15:00 | ||
| PROMOTING YOUR BLOG: AN OVERVIEW | 00:30:00 | ||
| PROMOTION: ARTICLE MARKETING | 00:30:00 | ||
| PROMOTION: SOCIAL BOOKMARKING | 01:00:00 | ||
| PROMOTION: BLOG COMMENTING | 00:30:00 | ||
| ADDITIONAL PROMOTION TIPS | 00:15:00 | ||
| CREATING YOUR OWN WEBSITE | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Mock Exam | |||
| Mock Exam – Advertising and Marketing Course | 00:30:00 | ||
| Final Exam | |||
| Final Exam – Advertising and Marketing Course | 00:30:00 | ||
| Order your Certificates & Transcripts | |||
| Order your Certificates & Transcripts | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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Frequently asked questions
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There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.