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Instagram Marketing
70 Students (12 Reviews)
Learn Instagram marketing skills covering content strategy, Reels, Stories, hashtags, audience engagement, profile optimisation, branding, campaigns, and analytics.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Instagram Marketing develops a strong foundation in using Instagram to build brand visibility, connect with audiences, promote products or services, and support wider business goals. The course explores profile optimisation, content planning, visual branding, audience research, hashtags, Stories, Reels, engagement, promotional campaigns, analytics, and community building. Participants will understand how thoughtful content and consistent activity can help businesses create a recognisable presence and develop meaningful relationships with potential customers.
Effective Instagram activity requires more than publishing attractive images. Participants will explore content themes, audience targeting, captions, calls to action, posting schedules, short-form video, interactive features, influencer collaborations, user-generated content, and performance tracking. The training also considers brand consistency, customer interaction, handling feedback, campaign planning, and adapting content according to audience response. Attention is given to selecting suitable formats and measuring meaningful results rather than relying only on follower numbers.
The course can complement professional development across digital marketing, social media management, content creation, branding, advertising, e-commerce, communications, and business development. Instagram Marketing is suitable for aspiring social media marketers, entrepreneurs, business owners, marketing assistants, content creators, freelancers, and professionals responsible for online promotion. Participants can strengthen transferable qualities including creativity, communication, audience research, content planning, analytical thinking, visual communication, brand awareness, organisation, customer engagement, campaign coordination, adaptability, and digital literacy.
Learning Outcomes
- Understand essential principles of Instagram marketing
- Optimise Instagram profiles for business purposes
- Develop engaging content strategies for audiences
- Explore Stories, Reels, hashtags, and posts
- Build meaningful audience engagement and relationships
- Analyse Instagram performance and audience insights
- Plan consistent campaigns aligned with business goals
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Certificate of Achievement
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Entry Requirements
No formal qualifications are required. Basic digital skills and access to an Instagram account are recommended for practising the concepts covered.
Who is this course for?
This course is ideal for:
- Aspiring social media marketers
- Business owners and entrepreneurs
- Marketing assistants and executives
- Content creators and freelancers
- E-commerce professionals
Career Paths
This course can support progression into roles and opportunities such as:
- Social Media Marketing Assistant
- Instagram Marketing Assistant
- Digital Marketing Assistant
- Social Media Coordinator
- Content Marketing Assistant
- Social Media Executive
Course Curriculum
| Introduction to the Course | |||
| Instagram introduction | 00:01:00 | ||
| Module 01: Basics of Instagram | |||
| Module 01: Basics of Instagram | 00:09:00 | ||
| Module 02: Setting Up an Instagram Business Account | |||
| Module 02: Part 01 Username Selection Business Account Setup for Instagram | 00:06:00 | ||
| Module 02: Part 02 Setting Up the Profile | 00:05:00 | ||
| Module 03: Creating Stories | |||
| Module 03: Creating Stories | 00:09:00 | ||
| Module 04: Advertising and Promotions | |||
| Module 04: Advertising and Promotions | 00:10:00 | ||
| Module 05: Content Creating Strategy | |||
| Module 05: Content Creating Strategy | 00:12:00 | ||
| Module 06: Branding and Growth Strategy | |||
| Module 06: Branding and Growth Strategy | 00:09:00 | ||
| Module 07: Marketing Campaign | |||
| Module 07: Marketing Campaign | 00:07:00 | ||
| Module 08: Customer Feedback Is Gold | |||
| Module 08: Customer Feedback is Gold | 00:07:00 | ||
| Module 09: Rival Research and Reverse Engineering | |||
| Module 09: Rival Research and Reverse Engineering | 00:06:00 | ||
| Module 10: Utilising the Instagram Utilities | |||
| Module 10: Utilising the Instagram Utilities | 00:08:00 | ||
| Module 11: Some Tricks and Tips | |||
| Module 11 Part 01 The Importance and Tips of Instagram Marketing | 00:04:00 | ||
| Module 11 Part 02 Productive Instagram Marketing Tips | 00:12:00 | ||
| Module 12: Instagram for Non-profits and Service Providers | |||
| Module 12: Instagram for Non-profits and Service Providers | 00:06:00 | ||
| Module 13: Current Trends and Issues | |||
| Module 13: Current Trends and Issues | 00:05:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.