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Marketing Manager
1 Students (7 Reviews)
Build marketing management skills covering strategy, market research, branding, campaigns, customer behaviour, digital channels, budgeting, and performance analysis.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Marketing Manager provides a broad introduction to planning, coordinating, and evaluating marketing activities that help organisations attract audiences and support commercial objectives. The course explores market research, customer behaviour, branding, campaign planning, digital channels, content, promotional activities, budgeting, performance measurement, and marketing strategy. Participants will develop an understanding of how marketing decisions connect audience needs with organisational goals while maintaining a consistent and recognisable brand presence.
Successful marketing requires more than creative promotion; it involves research, planning, measurement, and continual adjustment. Participants will examine audience segmentation, positioning, campaign development, competitor analysis, marketing communications, social media, email activity, search visibility, customer engagement, and performance indicators. The training also considers budget allocation, stakeholder collaboration, campaign reporting, ethical marketing, and adapting strategies when market conditions or customer preferences change. Emphasis is placed on making informed choices using available evidence and clearly defined objectives.
The course can complement professional development across marketing, advertising, communications, sales, brand management, digital marketing, business development, and public relations. Marketing Manager is suitable for aspiring marketing managers, marketing assistants, business owners, sales professionals, content specialists, communications staff, and individuals moving into marketing responsibilities. Participants can strengthen transferable qualities including strategic thinking, creativity, communication, research, leadership, planning, budgeting, analytical thinking, project coordination, customer awareness, negotiation, problem-solving, and decision-making.
Learning Outcomes
- Understand fundamental principles of marketing management
- Develop audience-focused marketing strategies and plans
- Explore market research and customer segmentation
- Coordinate campaigns across suitable marketing channels
- Examine branding, positioning, and customer engagement
- Support informed marketing and budget decisions
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Certificate of Achievement
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Entry Requirements
No formal qualifications are required. Previous experience in marketing, sales, business, communications, administration, or customer service may be helpful but is not essential.
Who is this course for?
This course is ideal for:
- Marketing assistants and coordinators
- Business owners and entrepreneurs
- Sales and business development professionals
- Content and communications specialists
- Content and communications specialists
Career Paths
This course can support progression into roles and opportunities such as:
- Marketing Coordinator
- Marketing Executive
- Brand Marketing Assistant
- Digital Marketing Assistant
- Campaign Coordinator
- Marketing assistants and coordinators
Course Curriculum
| Module 01: Understanding the Talk | |||
| Understanding the Talk | 00:11:00 | ||
| Module 02: Getting Prepared to Make the Call | |||
| Getting Prepared to Make the Call | 00:08:00 | ||
| Module 03: Creative Openings | |||
| Creative Openings | 00:08:00 | ||
| Module 04: Making Your Pitch | |||
| Making Your Pitch | 00:11:00 | ||
| Module 05: Handling Objections | |||
| Handling Objections | 00:10:00 | ||
| Module 06: Sealing the Deal | |||
| Sealing the Deal | 00:11:00 | ||
| Module 07: Following Up | |||
| Following Up | 00:14:00 | ||
| Module 08: Setting Goals | |||
| Setting Goals | 00:10:00 | ||
| Module 09: Managing Your Data | |||
| Managing Your Data | 00:10:00 | ||
| Module 10: Using a Prospect Board | |||
| Using a Prospect Board | 00:11:00 | ||
| Module 11: What is Marketing? | |||
| What is Marketing | 00:10:00 | ||
| Module 12: Common Marketing Types (I) | |||
| Common Marketing Types (I) | 00:07:00 | ||
| Module 13: Common Marketing Types (II) | |||
| Common Marketing Types (II) | 00:08:00 | ||
| Module 14: The Marketing Mix | |||
| The Marketing Mix | 00:07:00 | ||
| Module 15: Communicating the Right Way | |||
| Communicating the Right Way | 00:07:00 | ||
| Module 16: Customer Communications | |||
| Customer Communications | 00:07:00 | ||
| Module 17: Marketing Goals | |||
| Marketing Goals | 00:07:00 | ||
| Module 18: The Marketing Funnel | |||
| The Marketing Funnel | 00:07:00 | ||
| Module 19: Marketing Mistakes (I) | |||
| Marketing Mistakes (I) | 00:08:00 | ||
| Module 20: Marketing Mistakes (II) | |||
| Marketing Mistakes (II) | 00:08:00 | ||
| Mock Exam | |||
| Mock Exam – Marketing Manager | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Marketing Manager | 00:20:00 | ||
| Assignment | |||
| Assignment – Marketing Manager | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.