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| The Rise of Social Media | |||
| What is Social Media | 00:18:00 | ||
| The Growth of Social Media | 00:10:00 | ||
| Conducting Market Analysis | |||
| Conducting Market Analysis | 00:16:00 | ||
| Auditing Social Media | |||
| Auditing Social Media | 00:26:00 | ||
| Setting Goals and Selecting Platforms | |||
| Corporate Culture and Social Media | 00:12:00 | ||
| Social Media Goals vs. Business Goals | 00:10:00 | ||
| Types of Social Media Platforms | 00:08:00 | ||
| Creating the Social Media Policy | |||
| The Social Media Policy | 00:40:00 | ||
| Creative Commons | 00:21:00 | ||
| Integrating Marketing Strategies | |||
| Brand Marketing | 00:27:00 | ||
| Keyword Selection | 00:17:00 | ||
| Developing Effective Content | |||
| Content Marketing on Social Media | 00:26:00 | ||
| Content Development | 00:23:00 | ||
| Understanding the Popular Platforms | |||
| Understanding the Popular Platforms | 03:35:00 | ||
| Launching Successful Campaigns | |||
| Traditional Website Advertising | 00:37:00 | ||
| Social Media Documentation and Schedules | 00:29:00 | ||
| Project Management Software | 00:39:00 | ||
| Managing the Community | |||
| The Community Manager Role | 00:26:00 | ||
| Importance of Voice Consistency | 00:30:00 | ||
| Providing Customer Service | |||
| Organizational Customer Servicen | 00:28:00 | ||
| Social Media Triage | 00:14:00 | ||
| Online versus Personal Interactions | 00:26:00 | ||
| Measuring, Analyzing and Reporting | |||
| Social Media Analytics | 00:27:00 | ||
| Goal Value | 00:43:00 | ||
| The Social Media Strategist Career | |||
| The Social Media Strategist Career | 00:21:00 | ||
| Mock Exam | |||
| Mock Exam – Social Media Strategist Training | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Social Media Strategist Training | 00:20:00 | ||
| Assignment | |||
| Assignment – Social Media Strategist Training | 1 week, 2 days | ||
| Recommended Materials | |||
| Workbook – Social Media Strategist Training | 2 weeks | ||
| Order Your Certificate | |||
| Order your Certificate QLS | 00:00:00 | ||
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It is a professional development course focused on planning and managing social media activity strategically. It covers audiences, platforms, content, campaigns, engagement, analytics, and performance improvement.
The course is suitable for aspiring social media strategists, marketing professionals, entrepreneurs, content creators, freelancers, business owners, communications staff, and marketing assistants.
No formal experience is required. Basic familiarity with social media platforms can be helpful, but the course introduces strategic concepts in an accessible way.
You will explore audience research, platform selection, content planning, social media goals, content calendars, engagement, community management, analytics, KPIs, social listening, campaigns, and strategy evaluation.
A social media strategist plans how an organisation uses social platforms to communicate with audiences and support wider goals. Responsibilities can include research, content planning, campaign coordination, performance analysis, and strategic recommendations.
Platform selection should consider the target audience, business objectives, content format, available resources, industry, and the type of interaction the organisation wants to encourage.
Understanding audience interests, needs, behaviours, preferences, and challenges helps marketers create more relevant content and choose appropriate communication channels.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.