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Social Media Strategist Training

40 Students
(7 Reviews)

Build social media strategy skills covering audience research, content planning, platform selection, engagement, campaigns, analytics, KPIs, and performance improvement.

Social Media Strategist Training

Original price was: £319.Current price is: £25.

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Overview

Social Media Strategist Training develops the knowledge and planning skills needed to create purposeful social media activity that supports brand awareness, audience engagement, and wider business objectives. The course introduces platform selection, audience research, content planning, brand voice, campaign development, publishing schedules, engagement, community management, and performance measurement. Participants will learn how strategic thinking can turn social media activity from occasional posting into a more organised and goal-focused communication process.

Successful social media strategy requires understanding both people and platforms. Participants will explore how to identify target audiences, research competitors, choose suitable content formats, build content calendars, establish measurable objectives, and adapt messaging for different channels. The training also considers organic content, paid promotion awareness, engagement techniques, social listening, reputation management, analytics, key performance indicators, and responding to changing audience behaviour. Ethical communication, consistency, authenticity, and responsible handling of online interactions are also highlighted.

The course can complement professional development across digital marketing, communications, public relations, branding, e-commerce, content creation, and business development. Social Media Strategist Training is suitable for aspiring social media managers, marketing professionals, entrepreneurs, freelancers, content creators, business owners, and communications staff. Participants can strengthen transferable qualities including strategic planning, creativity, research, communication, organisation, analytical thinking, audience awareness, problem-solving, campaign coordination, adaptability, time management, and performance evaluation.

Learning Outcomes

Why choose this course

Certification

Endorsed Certificate of Achievement from the Quality Licence Scheme

Upon successful completion of the final assessment, you will be eligible to apply for the Quality Licence Scheme Endorsed Certificate of achievement. This certificate will be delivered to your doorstep through the post for £119. An extra £10 postage charge will be required for students leaving overseas. 

CPD Accredited Certificate

After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  

Method of Assessment

At the end of the course, there will be an online MCQ assessment. In order to pass this exam, you must score at least 60%. When you submit the assessment, you will get the results immediately and can apply for your QLS-endorsed certificate.

Entry Requirements

No formal qualifications are required. Basic computer and internet skills will be useful, but the course is designed to accommodate beginners and professionals seeking to strengthen their social media strategy knowledge.

Who is this course for?

This course is ideal for:

Career Paths

Social Media Strategist Training can complement further study and professional development across digital marketing, communications, branding, public relations, content creation, e-commerce, and business development. Potential pathways include:

Course Curriculum

The Rise of Social Media
What is Social Media 00:18:00
The Growth of Social Media 00:10:00
Conducting Market Analysis
Conducting Market Analysis 00:16:00
Auditing Social Media
Auditing Social Media 00:26:00
Setting Goals and Selecting Platforms
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
Creating the Social Media Policy
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Integrating Marketing Strategies
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Developing Effective Content
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms
Understanding the Popular Platforms 03:35:00
Launching Successful Campaigns
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
Managing the Community
The Community Manager Role 00:26:00
Importance of Voice Consistency 00:30:00
Providing Customer Service
Organizational Customer Servicen 00:28:00
Social Media Triage 00:14:00
Online versus Personal Interactions 00:26:00
Measuring, Analyzing and Reporting
Social Media Analytics 00:27:00
Goal Value 00:43:00
The Social Media Strategist Career
The Social Media Strategist Career 00:21:00
Mock Exam
Mock Exam – Social Media Strategist Training 00:20:00
Final Exam
Final Exam – Social Media Strategist Training 00:20:00
Assignment
Assignment – Social Media Strategist Training 1 week, 2 days
Recommended Materials
Workbook – Social Media Strategist Training 2 weeks
Order Your Certificate
Order your Certificate QLS 00:00:00

Original price was: £319.Current price is: £25. ex Vat

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Frequently asked questions

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What is Social Media Strategist Training?

It is a professional development course focused on planning and managing social media activity strategically. It covers audiences, platforms, content, campaigns, engagement, analytics, and performance improvement.

Who should study this course?

The course is suitable for aspiring social media strategists, marketing professionals, entrepreneurs, content creators, freelancers, business owners, communications staff, and marketing assistants.

Is previous social media experience required?

No formal experience is required. Basic familiarity with social media platforms can be helpful, but the course introduces strategic concepts in an accessible way.

What will I learn from this course?

You will explore audience research, platform selection, content planning, social media goals, content calendars, engagement, community management, analytics, KPIs, social listening, campaigns, and strategy evaluation.

What does a social media strategist do?

A social media strategist plans how an organisation uses social platforms to communicate with audiences and support wider goals. Responsibilities can include research, content planning, campaign coordination, performance analysis, and strategic recommendations.

How do I choose the right social media platform?

Platform selection should consider the target audience, business objectives, content format, available resources, industry, and the type of interaction the organisation wants to encourage.

Why is audience research important?

Understanding audience interests, needs, behaviours, preferences, and challenges helps marketers create more relevant content and choose appropriate communication channels.

How long will I have access to the course?

For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.

Is there a certificate of completion provided after completing the course?

Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.

Can I switch courses or get a refund if I'm not satisfied with the course?

We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.

How do I track my progress in the course?

Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.

What if I have technical issues or difficulties with the course?

If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

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