Get the skills and expertise you need for a creative career at the forefront of new marketing forms with this online course. You will learn all about blogging, search engine optimisation, marketing through social media, creating email marketing materials, and more. You will also obtain broader transferrable abilities in project management, leading teams, and business and office administration.

The new frontier of marketing is online, so it makes sense your training is too. The Digital Marketing for Business is delivered entirely through our e-learning platform, with lessons given in the form of videos, PDFs, mock exams and automated assessments. Through these engaging materials, created by industry professionals, you will gain complete mastery over marketing through Twitter, Facebook and YouTube, affiliate marketing, developing niche websites, and optimising your digital marketing materials according to SEO best practice.

Why choose this course

  • Earn a free e-certificate upon successful completion.
  • Accessible, informative modules taught by expert instructors
  • Study in your own time, at your own pace, through your computer tablet or mobile device
  • Benefit from instant feedback through mock exams and multiple-choice assessments
  • Get 24/7 help or advice from our email and live chat teams
  • Full Tutor Support on Weekdays

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

Certification

Upon successful completion of the course you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99.

Who is this course for?

Digital Marketing for Business is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject.

Course Curriculum

Digital Marketing
Sales and Marketing 00:30:00
How Internet Marketing Works 01:00:00
How To Make Money With Internet Marketing 01:00:00
What is Affiliate Marketing 00:30:00
Competition in Internet Marketing 00:30:00
Researching in Internet Marketing 01:00:00
Desperate Niches 00:30:00
Profitable Niches 00:30:00
Clickbank 00:30:00
What is Traffic? 00:30:00
Traffic vs. Relevance 00:30:00
Article Marketing 01:00:00
Paid forms of Traffic – 1 01:00:00
Paid forms of Traffic – 2 01:00:00
Search Engine Optimization 00:30:00
Search Engine Optimization 2 00:30:00
Best SEO Practice 02:00:00
Blogs – WordPress 01:00:00
Blogs – WordPress II 03:00:00
Email Marketing I 00:30:00
Email Marketing II 01:00:00
Internet Marketing Strategy I 01:00:00
Your own website vs free options online I 00:30:00
Your own website vs free options online II 01:00:00
Social Media
What is Social Media 00:18:00
The Growth of Social Media 00:10:00
Conducting Market Analysis 00:16:00
Auditing Social Media 00:26:00
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms 03:34:00
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
The Community Manager Role 00:26:00
Importance of Voice Consistency 00:30:00
Organizational Customer Servicen 00:28:00
Social Media Triage 00:14:00
Online versus Personal Interactions 00:26:00
Social Media Analytics 00:27:00
Goal Value 00:43:00
Social Media Marketing
Introduction 00:30:00
Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00
Developing a Winning Social Media Marketing Plan 01:00:00
Setup and Manage a Facebook Page That Works 01:00:00
Tweet Your Way to Online Prominence 01:00:00
Build Your Network with LinkedIn 01:00:00
Captivate Your Audience with YouTube 01:00:00
Conclusion 00:15:00
Internet Marketing
INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00
WHY AFFILIATE MARKETING IS AWESOME 00:30:00
FINDING A PROFITABLE NICHE 00:30:00
CHOOSING AN AFFILIATE PRODUCT 00:15:00
THE ADVANTAGES OF CLICK BANK 00:30:00
ANALYZING THE CLICK BANK MARKETPLACE 00:30:00
CREATING YOUR HOP LINK 00:30:00
CREATING A FREE BLOG 01:00:00
PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00
CREATING AN OPTIMIZED POST 00:30:00
POSTING TO YOUR BLOG 00:15:00
PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00
PROMOTION: ARTICLE MARKETING 00:30:00
PROMOTION: SOCIAL BOOKMARKING 01:00:00
PROMOTION: BLOG COMMENTING 00:30:00
ADDITIONAL PROMOTION TIPS 00:15:00
CREATING YOUR OWN WEBSITE 01:00:00
Search Engine Optimization
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
SEO Techniques
Introduction to SEO 00:30:00
Improve Engagement to Improve Rankings 01:00:00
Make Your Existing Pages Longer 00:30:00
Focus on YouTube SEO 00:30:00
Improve Site Speed 00:30:00
Focus on Topics Instead of Keywords 00:30:00
Build Backlinks 00:15:00
Reporting and Analytics 00:30:00
Technical Optimization 00:30:00
Local SEO and Listings 00:30:00
Guest posting 00:30:00
Effective Seo Tools 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Email Marketing Secrets
Introduction 01:00:00
4 Crucial Things You Need To Do To Build your List 01:00:00
Ways To Get Your Opt In Subscribers To Trust You Quickly 01:00:00
Tips To Build A List Of Eager Subscribers 01:00:00
Easy Ways To Grab Your Reader’s Attention In Your Subject 01:00:00
Effective Techniques To Get Your Subscribers Begging For More 01:00:00
Can You Really Use Articles To Build Your List? 01:00:00
Things To Consider When Publishing A Newsletter 01:00:00
The 3 Things To Avoid When Emailing Your List 01:00:00
Digital Marketing Strategies
Introduction to Internet Marketing and Reputation Management 00:30:00
How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00
Build Impression on Your Site 00:30:00
Types of Link Building 01:00:00
Importance of Landing Pages 00:30:00
Difference Between Internet Marketing and Online Customer Service 01:00:00
Concept Of Affiliate Programs 01:30:00
About Of Google Analytics 01:00:00
Online Press Releases 00:15:00
How to Get Traffic from Twitter 00:30:00
Importance of Testing E-Mail Messages 00:15:00
What is Viral Marketing 01:00:00
What is EMail Marketing 00:30:00
Difference Between Images and Video 00:15:00
How to Internet Marketing on Facebook 02:00:00
What is Search Engine Optimization(SEO)? 00:30:00
Understanding Search Results 00:15:00
How to Attract Customer on Your Product? 00:15:00
Time Makes Money 00:30:00
How to Test a Landing Page 00:30:00
Best Web Writing 01:00:00
Ways to Use of Humor in You Internet Marketing 00:15:00
Coupon Codes 00:15:00
When to Pull the Plug 00:15:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Instagram Marketing
What is Instagram? 00:15:00
Instagram for Business 00:15:00
Instagram & Community 00:15:00
Google Adwords
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
Mock Exam
Mock Exam- Digital Marketing for Business 00:30:00
Final Exam
Final Exam- Digital Marketing for Business 00:30:00

Course Reviews

4

4
3 ratings
  • 5 stars2
  • 4 stars0
  • 3 stars0
  • 2 stars1
  • 1 stars0
  1. One of the best marketing course

    5

    I’m very thankful for all the modules provided, I was able to gain necessary digital marketing skills. Also, thank you for being patient especially for answering all my questions about the course.

  2. excellent course

    5

    it is a very good course to develop your digital marketing knowledge. I recommend you to take it.

  3. A bit dry & beats around the bush too much

    2

    I prefer a course written by a practitioner in the coalface compared to a strategist or admin people. Ive done several courses with Janets but this course beats around the bush so much. The video portions of the lectures could have been succinct and straight to the point but the lecturer talks dry business lingo that doesn’t translate to street-smart social media. This course needs some serious makeover.

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