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Digital Marketing for Business
235 Students (37 Reviews)
Learn Digital Marketing for Business to drive online growth, boost sales, and build brand presence using SEO, social media, and advertising strategies.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Extra included:
- ✅ Lifetime Access to this course
- ✅ Free Course Included: Marketing Analytics
- ✅ Free Course Included: Artificial Intelligence In Digital Marketing
Last audited and updated on: 12th August 2025
Overview
Get the skills and expertise you need for a creative career at the forefront of new marketing forms with this online course. You will learn all about blogging, search engine optimisation, marketing through social media, creating email marketing materials, and more. You will also obtain broader transferrable abilities in project management, leading teams, and business and office administration.
The new frontier of marketing is online, so it makes sense your training is too. Advanced Diploma in Digital Marketing for Business is delivered entirely through our e-learning platform, with lessons given in the form of videos, PDFs, mock exams and automated assessments. Through these engaging materials, created by industry experts, you will gain complete mastery over marketing through Twitter, Facebook and YouTube, affiliate marketing, developing niche websites, and optimising your digital marketing materials according to SEO best practice.
Learning Outcomes
- Understand the fundamentals of digital marketing and its role in business growth.
- Develop effective social media marketing strategies to boost brand presence.
- Implement SEO techniques to increase website visibility and traffic.
- Create and manage online advertising campaigns using popular platforms.
- Analyse digital marketing metrics to measure and improve performance.
- Utilise email marketing for customer engagement and retention.
- Apply content marketing strategies to attract and convert potential customers.
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Endorsed Certificate of Achievement from the Quality Licence Scheme
Upon successful completion of the final assessment, you will be eligible to apply for the Quality Licence Scheme Endorsed Certificate of achievement. This certificate will be delivered to your doorstep through the post for £79. An extra £10 postage charge will be required for students leaving overseas.
CPD Accredited Certificate
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Endorsement
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate.
Who is this course for?
Digital Marketing for Business is suitable for anyone who want to gain extensive knowledge, potential experience and expert skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject.
Career path
- Digital Marketing Specialist
- Social Media Manager
- SEO Specialist
- Content Marketing Manager
- Online Advertising Manager
British Sign Language Course Reviews
Course Curriculum
| Digital Marketing for Business - Updated Version | |||
| Section 1: Introduction | |||
| Unit 1: What You Will Learn in This Course | 00:02:00 | ||
| Unit 2: What Is the Potential of Selling Online | 00:12:00 | ||
| Unit 3: What Are the Most Popular Activities When on Internet | 00:03:00 | ||
| Section 2: How to Apply the Internet Marketing Process | |||
| Unit 1: The Internet Marketing Process for Sales Maximisation | 00:08:00 | ||
| Unit 2: How to Apply the Internet Marketing Process | 00:07:00 | ||
| Unit 3: How to Apply the List Building Process | 00:04:00 | ||
| Unit 4: How Much Money Should We Invest on Digital Marketing | 00:04:00 | ||
| Section 3: The Internet Marketing Strategies That Will Increase Your Sales | |||
| Unit 1: Introduction to the Internet Marketing Principles | 00:01:00 | ||
| Unit 2: Internet Marketing Principle No:1 | 00:14:00 | ||
| Unit 3: Examples of Internet Marketing Principle No.1 | 00:07:00 | ||
| Unit 4: How to Apply The 1st Internet Marketing Principle | 00:06:00 | ||
| Unit 5: Internet Marketing Principle No.2 | 00:04:00 | ||
| Unit 6: Internet Marketing Principle No.3 | 00:09:00 | ||
| Unit 7: Internet Marketing Principle No.4 | 00:12:00 | ||
| Unit 8: Internet Marketing Principle No. 5 | 00:05:00 | ||
| Unit 9: Internet Marketing Principle No. 6 | 00:09:00 | ||
| Unit 10: Internet Marketing Principle No.7 | 00:05:00 | ||
| Unit 11: Internet Marketing Principle No.8 | 00:12:00 | ||
| Section 4: Creating an Internet Marketing Strategy for Your Business | |||
| Unit 1: Introduction to The Creation of an Internet Marketing Strategy | 00:01:00 | ||
| Unit 2: Step 1- Creating an Internet Marketing Strategy | 00:03:00 | ||
| Unit 3: Step 2 Creating an Internet Marketing Strategy | 00:04:00 | ||
| Unit 4: Step 3 – Creating an Internet Marketing Strategy | 00:03:00 | ||
| Unit 5: Step 4 – Creating an Internet Marketing Strategy | 00:07:00 | ||
| Unit 6: Step 4b – Examples of Successful Opt-In Pages | 00:07:00 | ||
| Unit 7: Step 5 – Creating an Internet Marketing Strategy | 00:05:00 | ||
| Unit 8: Step 5b – Examples of Successful Opt-In Pages | 00:03:00 | ||
| Unit 9: Step 6 – Creating an Internet Marketing Strategy | 00:02:00 | ||
| Unit 10: Step 7 – Creating an Internet Marketing Strategy | 00:05:00 | ||
| Unit 11: Step 8 – Creating an Internet Marketing Strategy | 00:04:00 | ||
| Unit 12: Step 9 – Creating an Internet Marketing Strategy | 00:04:00 | ||
| Unit 13: Step 10 – Creating an Internet Marketing Strategy | 00:03:00 | ||
| Unit 14: Step 11 – Creating an Internet Marketing Strategy | 00:05:00 | ||
| Section 5: Structuring and Auditing of Website | |||
| Unit 1: How to Structure Your Website | 00:13:00 | ||
| Unit 2: How to Turn Your Sales Pages into Money Making Machines | 00:08:00 | ||
| Unit 3: Additional Tips for E-Shops | 00:09:00 | ||
| Unit 4: How to Do a Website Audit | 00:05:00 | ||
| Digital Marketing for Business - Old version | |||
| Digital Marketing | |||
| Sales and Marketing | 00:30:00 | ||
| How Internet Marketing Works | 01:00:00 | ||
| How To Make Money With Internet Marketing | 01:00:00 | ||
| What is Affiliate Marketing | 00:30:00 | ||
| Competition in Internet Marketing | 00:30:00 | ||
| Researching in Internet Marketing | 01:00:00 | ||
| Desperate Niches | 00:30:00 | ||
| Profitable Niches | 00:30:00 | ||
| Clickbank | 00:30:00 | ||
| What is Traffic? | 00:30:00 | ||
| Traffic vs. Relevance | 00:30:00 | ||
| Article Marketing | 01:00:00 | ||
| Paid forms of Traffic – 1 | 01:00:00 | ||
| Paid forms of Traffic – 2 | 01:00:00 | ||
| Search Engine Optimization | 00:30:00 | ||
| Search Engine Optimization 2 | 00:30:00 | ||
| Best SEO Practice | 02:00:00 | ||
| Blogs – WordPress | 01:00:00 | ||
| Blogs – WordPress II | 03:00:00 | ||
| Email Marketing I | 00:30:00 | ||
| Email Marketing II | 01:00:00 | ||
| Internet Marketing Strategy I | 01:00:00 | ||
| Your own website vs free options online I | 00:30:00 | ||
| Your own website vs free options online II | 01:00:00 | ||
| Social Media | |||
| What is Social Media | 00:18:00 | ||
| The Growth of Social Media | 00:10:00 | ||
| Conducting Market Analysis | 00:16:00 | ||
| Auditing Social Media | 00:26:00 | ||
| Corporate Culture and Social Media | 00:12:00 | ||
| Social Media Goals vs. Business Goals | 00:10:00 | ||
| Types of Social Media Platforms | 00:08:00 | ||
| The Social Media Policy | 00:40:00 | ||
| Creative Commons | 00:21:00 | ||
| Brand Marketing | 00:27:00 | ||
| Keyword Selection | 00:17:00 | ||
| Content Marketing on Social Media | 00:26:00 | ||
| Content Development | 00:23:00 | ||
| Understanding the Popular Platforms | 03:35:00 | ||
| Traditional Website Advertising | 00:37:00 | ||
| Social Media Documentation and Schedules | 00:29:00 | ||
| Project Management Software | 00:39:00 | ||
| The Community Manager Role | 00:26:00 | ||
| Importance of Voice Consistency | 00:30:00 | ||
| Organizational Customer Servicen | 00:28:00 | ||
| Social Media Triage | 00:14:00 | ||
| Online versus Personal Interactions | 00:26:00 | ||
| Social Media Analytics | 00:27:00 | ||
| Goal Value | 00:43:00 | ||
| Social Media Marketing | |||
| Introduction | 00:30:00 | ||
| Understanding the Value of Social Media Buzz and What It Can Do For Your Business | 01:00:00 | ||
| Developing a Winning Social Media Marketing Plan | 01:00:00 | ||
| Setup and Manage a Facebook Page That Works | 01:00:00 | ||
| Tweet Your Way to Online Prominence | 01:00:00 | ||
| Build Your Network with LinkedIn | 01:00:00 | ||
| Captivate Your Audience with YouTube | 01:00:00 | ||
| Conclusion | 00:15:00 | ||
| Internet Marketing | |||
| INTRODUCTION: WHAT IS AFFILIATE MARKETING? | 00:30:00 | ||
| WHY AFFILIATE MARKETING IS AWESOME | 00:15:00 | ||
| FINDING A PROFITABLE NICHE | 00:30:00 | ||
| CHOOSING AN AFFILIATE PRODUCT | 00:15:00 | ||
| THE ADVANTAGES OF CLICK BANK | 00:30:00 | ||
| ANALYZING THE CLICK BANK MARKETPLACE | 00:30:00 | ||
| CREATING YOUR HOP LINK | 00:30:00 | ||
| CREATING A FREE BLOG | 01:00:00 | ||
| PERFORMING EFFECTIVE KEYWORD RESEARCH | 00:30:00 | ||
| CREATING AN OPTIMIZED POST | 00:30:00 | ||
| POSTING TO YOUR BLOG | 00:15:00 | ||
| PROMOTING YOUR BLOG: AN OVERVIEW | 00:30:00 | ||
| PROMOTION: ARTICLE MARKETING | 00:30:00 | ||
| PROMOTION: SOCIAL BOOKMARKING | 01:00:00 | ||
| PROMOTION: BLOG COMMENTING | 00:30:00 | ||
| ADDITIONAL PROMOTION TIPS | 00:15:00 | ||
| CREATING YOUR OWN WEBSITE | 01:00:00 | ||
| Search Engine Optimization | |||
| What Is Search Engine Optimization? | 01:00:00 | ||
| Search Engines That Use SEO | 01:00:00 | ||
| Using SEO In Website Text | 01:00:00 | ||
| Using SEO For Google Ads | 01:00:00 | ||
| Using SEO For Article Marketing | 01:00:00 | ||
| Using SEO In Press Releases | 00:30:00 | ||
| Using Longtail Keywords | 00:30:00 | ||
| Using Google To Discover The Best Keywords | 00:30:00 | ||
| SEO For Video Ads | 00:30:00 | ||
| SEO In Photos | 00:30:00 | ||
| Blogging With SEO Marketing | 01:00:00 | ||
| Using A SEO Company | 01:00:00 | ||
| SEO Techniques | |||
| Introduction to SEO | 00:30:00 | ||
| Improve Engagement to Improve Rankings | 01:00:00 | ||
| Make Your Existing Pages Longer | 00:30:00 | ||
| Focus on YouTube SEO | 00:30:00 | ||
| Improve Site Speed | 00:30:00 | ||
| Focus on Topics Instead of Keywords | 00:30:00 | ||
| Build Backlinks | 00:15:00 | ||
| Reporting and Analytics | 00:30:00 | ||
| Technical Optimization | 00:30:00 | ||
| Local SEO and Listings | 00:30:00 | ||
| Guest posting | 00:30:00 | ||
| Effective Seo Tools | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Email Marketing Secrets | |||
| Introduction | 01:00:00 | ||
| 4 Crucial Things You Need To Do To Build your List | 01:00:00 | ||
| Ways To Get Your Opt In Subscribers To Trust You Quickly | 01:00:00 | ||
| Tips To Build A List Of Eager Subscribers | 01:00:00 | ||
| Easy Ways To Grab Your Reader’s Attention In Your Subject | 01:00:00 | ||
| Effective Techniques To Get Your Subscribers Begging For More | 01:00:00 | ||
| Can You Really Use Articles To Build Your List? | 01:00:00 | ||
| Things To Consider When Publishing A Newsletter | 01:00:00 | ||
| The 3 Things To Avoid When Emailing Your List | 01:00:00 | ||
| Digital Marketing Strategies | |||
| Introduction to Internet Marketing and Reputation Management | 00:30:00 | ||
| How to Optimize Your Site for Every Stage of the Buy Cycle | 00:30:00 | ||
| Build Impression on Your Site | 00:30:00 | ||
| Types of Link Building | 01:00:00 | ||
| Importance of Landing Pages | 00:30:00 | ||
| Difference Between Internet Marketing and Online Customer Service | 01:00:00 | ||
| Concept Of Affiliate Programs | 01:30:00 | ||
| About Of Google Analytics | 01:00:00 | ||
| Online Press Releases | 00:15:00 | ||
| How to Get Traffic from Twitter | 00:30:00 | ||
| Importance of Testing E-Mail Messages | 00:15:00 | ||
| What is Viral Marketing | 01:00:00 | ||
| What is EMail Marketing | 00:30:00 | ||
| Difference Between Images and Video | 00:15:00 | ||
| How to Internet Marketing on Facebook | 02:00:00 | ||
| What is Search Engine Optimization(SEO)? | 00:30:00 | ||
| Understanding Search Results | 00:15:00 | ||
| How to Attract Customer on Your Product? | 00:15:00 | ||
| Time Makes Money | 00:30:00 | ||
| How to Test a Landing Page | 00:30:00 | ||
| Best Web Writing | 01:00:00 | ||
| Ways to Use of Humor in You Internet Marketing | 00:15:00 | ||
| Coupon Codes | 00:15:00 | ||
| When to Pull the Plug | 00:15:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Instagram Marketing | |||
| What is Instagram? | 00:15:00 | ||
| Instagram for Business | 00:15:00 | ||
| Instagram & Community | 00:15:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| Recommended Materials | |||
| Workbook – Digital Marketing for Business | 1 week, 5 days | ||
| Assignment | |||
| Assignment – Digital Marketing for Business | 6 days | ||
| Order Your Certificate | |||
| Order your Certificate QLS | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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50% discount for orders of 10+ courses
60% discount for orders of 50+ courses
70% discount for orders of 100+ courses
For more personalised package, contact us
Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
What is the Digital Marketing for Business course?
This course teaches businesses how to create effective online marketing strategies, including SEO, social media, email, and content marketing.
Who should take this course?
It is ideal for entrepreneurs, small business owners, marketing professionals, freelancers, and anyone looking to grow their business online.
Do I need prior digital marketing experience?
No experience is required. The course is designed to guide beginners and professionals through practical, results-focused digital marketing strategies.
What topics are covered in this course?
Topics include search engine optimization, social media marketing, email campaigns, content creation, analytics, and online advertising.
Is this course delivered online?
Yes, it is fully online, self-paced, and accessible from any device, allowing flexible learning at your own pace.
How will this course help grow my business?
You will learn to increase online visibility, attract customers, generate leads, and convert traffic into sales using digital marketing techniques.
Are there any prerequisites for taking the course?
There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
Is there a certificate of completion provided after completing the course?
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
Can I switch courses or get a refund if I'm not satisfied with the course?
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
What if I have technical issues or difficulties with the course?
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.