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| Introduction to Digital Marketing Starting an Online E-Commerce Store | |||
| Introduction | 00:06:00 | ||
| Module 01: Types of E-Commerce Stores | |||
| Types of E-Commerce Stores | 00:04:00 | ||
| Business to Business Ecommerce | 00:04:00 | ||
| Business to Consumer Ecommerce | 00:05:00 | ||
| Ecommerce | 00:04:00 | ||
| Consumer to Business Ecommerce | 00:03:00 | ||
| B2G (also called B2A) Government / Public Administration | 00:05:00 | ||
| Module 02: Types of E-Commerce Business Models | |||
| Types of E-Commerce Business Models | 00:04:00 | ||
| Drop Shipping | 00:04:00 | ||
| Wholesaling and Warehousing | 00:04:00 | ||
| Private Labeling and Manufacturing | 00:04:00 | ||
| White Labeling | 00:03:00 | ||
| Subscription | 00:04:00 | ||
| Module 03: What You Can Sell in an E-Commerce Store | |||
| What You Can Sell in an E-Commerce Store | 00:03:00 | ||
| Identify or Create Products That Solve a Problem | 00:04:00 | ||
| Find Products You and Other People are Passionate About | 00:05:00 | ||
| Find Products With Branding Potential | 00:04:00 | ||
| Hop on Trends Early | 00:04:00 | ||
| Find Products that Fulfill Guilty Pleasures | 00:04:00 | ||
| Module 04: Digital Marketing Strategies to Market an E-Commerce Business | |||
| Digital Marketing Strategies to Market an E-Commerce Business | 00:04:00 | ||
| Boost Product Visualization | 00:03:00 | ||
| Add Video | 00:03:00 | ||
| Automate with Chatbots | 00:05:00 | ||
| Reduce Cart Abandonment | 00:04:00 | ||
| Use Retargeting Tactics | 00:03:00 | ||
| Module 05: Tips to Increase E-Commerce Online Sales | |||
| Tips to Increase E-Commerce Online Sales | 00:04:00 | ||
| Reach in-market Shoppers with Google Shopping Ads | 00:03:00 | ||
| Remarket to Them with Display Ads | 00:04:00 | ||
| Turn Likes into sales with Shopping on Instagram | 00:04:00 | ||
| Instill Trust with Customer Reviews | 00:03:00 | ||
| Up your Cross-selling Game with Pop-ups | 00:04:00 | ||
| Module 06: Incorporating Affiliate Marketing into Your E-Commerce Business | |||
| Incorporating Affiliate Marketing into Your E-Commerce Business | 00:04:00 | ||
| Determine if an Affiliate Program is Right for You | 00:04:00 | ||
| Find Publishers to Partner With | 00:05:00 | ||
| Review and Approve Publishers | 00:04:00 | ||
| Conduct Ongoing Review | 00:04:00 | ||
| Win new Customers with Referral Marketing (Affiliate Marketing) | 00:04:00 | ||
| Module 07: Conclusion | |||
| Review | 00:04:00 | ||
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There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
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