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Marketing Masterclass for Startups and Leaders 2021
CPDUK Accredited | 50% OFF Certificate & Transcript
5 Students enrolled on this course 4.9 (7 Reviews)
Last updated June 3, 2021
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Register on the Marketing Masterclass for Startups and Leaders 2021 today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career.
The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials.
Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion.
The Marketing Masterclass for Startups and Leaders 2021 is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones.
The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly!
What You Get With The Marketing Masterclass for Startups and Leaders 2021
- Receive a e-certificate upon successful completion of the course
- Get taught by experienced, professional instructors
- Study at a time and pace that suits your learning style
- Get instant feedback on assessments
- 24/7 help and advice via email or live chat
- Get full tutor support on weekdays (Monday to Friday)
Course Design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Certification
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post.
Who Is This Course For:
The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge.
Requirements:
The online training is open to all students and has no formal entry requirements. To study the Marketing Masterclass for Startups and Leaders 2021, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16.
Course Curriculum
| Section 01 | |||
| Introduction to Building Your Model | 00:05:00 | ||
| Role of Marketing | 00:09:00 | ||
| Importance of Modern Marketing | 00:04:00 | ||
| Framework for Building Your Marketing Model | 00:01:00 | ||
| Step 1: Know Your Numbers | 00:12:00 | ||
| HOMEWORK: KNOW YOUR NUMBERS | 00:02:00 | ||
| Step 2: How to Measure the Right Numbers | 00:09:00 | ||
| The Art of Experience Mapping | 00:04:00 | ||
| The Buying Process | 00:08:00 | ||
| HOMEWORK: BUYER JOURNEY QUESTIONS | 00:02:00 | ||
| Step 3: Conversion Rates | 00:08:00 | ||
| Do You Know Your Industry Averages? | 00:12:00 | ||
| Step 4: Building Your Model | 00:05:00 | ||
| Knowing the Value of a Lead | 00:04:00 | ||
| HOMEWORK: BUILD YOUR MODEL | 00:03:00 | ||
| Step 5: Building Your Scenarios | 00:08:00 | ||
| HOMEWORK: BUILD YOUR FUNNEL | 00:03:00 | ||
| Practical Campaign Models | 00:10:00 | ||
| Next Steps | 00:03:00 | ||
| Section 02 | |||
| Introduction to the Belief Framework | 00:12:00 | ||
| Rule 1: Everybody has Beliefs | 00:07:00 | ||
| Rule 2: Belief is a Strong Motivator | 00:08:00 | ||
| Rule 3: Belief Precedes Behavior | 00:06:00 | ||
| Rule 4: All Beliefs can be developed | 00:02:00 | ||
| Rule 5: Beliefs can be measured | 00:04:00 | ||
| The 5 Belief Framework Principles | 00:03:00 | ||
| Principle 1: Act like a Mentor | 00:06:00 | ||
| Belief Framework: Definition of Mentorship | 00:04:00 | ||
| Belief Framework: A Mentor is Other-Centered | 00:03:00 | ||
| Belief Framework: A Mentor is Authentic | 00:05:00 | ||
| Belief Framework: A Mentor is Empathetic | 00:04:00 | ||
| Belief Framework: A Mentor is an Authority | 00:05:00 | ||
| Belief Framework: A Mentor is Committed | 00:05:00 | ||
| Principle 2: Your Customer is Human | 00:02:00 | ||
| Introduction to Personas | 00:06:00 | ||
| HOMEWORK: DEFINING YOUR TARGET MARKET | 00:03:00 | ||
| Elements of a Good Persona | 00:08:00 | ||
| Telling Your Persona’s Story | 00:06:00 | ||
| HOMEWORK: PERSONAS | 00:05:00 | ||
| Principle 3: Identify and Establish the Need | 00:08:00 | ||
| Defining Consumer Needs | 00:06:00 | ||
| Discovering Your Genuine Contribution | 00:12:00 | ||
| Create or Satisfy Needs? | 00:04:00 | ||
| HOMEWORK: IDENTIFY AND ESTABLISH THE NEED | 00:04:00 | ||
| Principle 4: You Have the Solution | 00:04:00 | ||
| Journey Specific Solutions | 00:09:00 | ||
| HOMEWORK: ESTABLISHING THE SOLUTION | 00:04:00 | ||
| Content Types per Stage | 00:08:00 | ||
| HOMEWORK: DEFINING THE BUYING PROCESS | 00:03:00 | ||
| Principle 5: People Respond to Direction | 00:05:00 | ||
| Ad & Brand Exposure | 00:05:00 | ||
| Two Types of Actions | 00:06:00 | ||
| Creating the Belief Framework | 00:03:00 | ||
| HOMEWORK: THE BELIEF FRAMEWORK | 00:10:00 | ||
| Values-Based vs Fear-Based Marketing | 00:06:00 | ||
| Features vs Benefits | 00:05:00 | ||
| Section 03 | |||
| Introduction to CRO | 00:11:00 | ||
| Defining Conversion | 00:13:00 | ||
| Building Your Conversion Plan | 00:07:00 | ||
| STEP 1: MEASURE | 00:12:00 | ||
| 3 Primary Methods of Data Analysis | 00:09:00 | ||
| Data Tools and Tags | 00:07:00 | ||
| HOMEWORK: INSTALLING TOOLS | 00:07:00 | ||
| Important KPIs | 00:04:00 | ||
| Funnel Pages | 00:03:00 | ||
| HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
| HOMEWORK: SEGMENTS | 00:03:00 | ||
| STEP 2: ANALYZE | 00:09:00 | ||
| Funnel Touchpoints | 00:11:00 | ||
| Hypothesize | 00:11:00 | ||
| Prioritize | 00:03:00 | ||
| HOMEWORK: CRO WORKLOG | 00:10:00 | ||
| STEP 4: DESIGN | 00:04:00 | ||
| Mobile Design | 00:05:00 | ||
| Buzzword Compliance | 00:01:00 | ||
| User Experience | 00:03:00 | ||
| Consumer Focus | 00:02:00 | ||
| What’s Missing? | 00:04:00 | ||
| STEP 5: IMPLEMENT | 00:11:00 | ||
| STEP 6: LEARN | 00:05:00 | ||
| Key CRO Takeaways | 00:03:00 | ||
| Section 04 | |||
| Introduction to SEO | 00:08:00 | ||
| Defining Modern SEO | 00:07:00 | ||
| The 5 Primary Keys of SEO | 00:07:00 | ||
| Common SEO Myths and Misconceptions | 00:07:00 | ||
| Why is SEO Important? | 00:04:00 | ||
| The SEO Plan | 00:02:00 | ||
| PART 1: TECHNICAL SEO | 00:09:00 | ||
| Wrapped into Next Video | 00:01:00 | ||
| Meta Tags | 00:05:00 | ||
| Meta Tag: Title | 00:06:00 | ||
| Meta Tag: Description | 00:05:00 | ||
| URL Construction | 00:06:00 | ||
| Duplicate Content | 00:04:00 | ||
| PART 2: CONTENT | 00:04:00 | ||
| Stage 1: Keyword Research | 00:08:00 | ||
| 4 Steps of Keyword Research | 00:11:00 | ||
| HOMEWORK: KEYWORD LIST | 00:07:00 | ||
| Stage 2: Content Audit | 00:06:00 | ||
| Conducting a Content Audit | 00:11:00 | ||
| Stage 3: Competitor Analysis | 00:11:00 | ||
| HOMEWORK: SITE COMPARISON | 00:08:00 | ||
| Stage 4: User Experience | 00:15:00 | ||
| PART 3: LINKING | 00:04:00 | ||
| Internal Linking | 00:04:00 | ||
| External Linking | 00:07:00 | ||
| Link Flywheel | 00:05:00 | ||
| Link Types | 00:04:00 | ||
| Link Building Strategies | 00:04:00 | ||
| Social’s Impact on SEO | 00:08:00 | ||
| HOMEWORK: SOCIAL INFLUENCERS | 00:08:00 | ||
| METRICS | 00:02:00 | ||
| Metric: Keyword Rankings | 00:05:00 | ||
| Metric: Backlinks & Linking Root Domains | 00:05:00 | ||
| Metric: Organic Traffic | 00:03:00 | ||
| Metric: Average Time-On-Page | 00:03:00 | ||
| Metric: Pages Per Session | 00:03:00 | ||
| Metric: Returning Users | 00:02:00 | ||
| Metric: Bounce Rate | 00:03:00 | ||
| Metric: Page Speed | 00:03:00 | ||
| Metric: Traffic By Device | 00:04:00 | ||
| Metric: Conversions | 00:02:00 | ||
| Section 05 | |||
| Introduction to Content Engagement Plan | 00:10:00 | ||
| Modern Marketing Funnel | 00:03:00 | ||
| Why Content Fails | 00:06:00 | ||
| What Makes Content Valuable? | 00:05:00 | ||
| Interactive Content | 00:04:00 | ||
| Personalize Content | 00:08:00 | ||
| Full-Funnel Content Plan | 00:12:00 | ||
| Defining Content Type | 00:07:00 | ||
| Consumer-Centric Content | 00:06:00 | ||
| STAGE 1: TOFU CONTENT | 00:09:00 | ||
| TOFU Spotlight: Social Media | 00:02:00 | ||
| TOFU Content Examples | 00:08:00 | ||
| STAGE 2: MOFU CONTENT | 00:07:00 | ||
| MOFU Goals and Tactics | 00:04:00 | ||
| MOFU Content Examples | 00:11:00 | ||
| STAGE 3: BOFU CONTENT | 00:07:00 | ||
| BOFU Goals and Tactics | 00:05:00 | ||
| BOFU Content Examples | 00:07:00 | ||
| STAGE 4: RETENTION CONTENT | 00:03:00 | ||
| Retention Goals and Content Types | 00:04:00 | ||
| Retention Content Examples | 00:06:00 | ||
| Measuring Success | 00:07:00 | ||
| HOMEWORK: CONTENT ENGAGEMENT PLAN | 00:08:00 | ||
| Section 06 | |||
| Introduction to Multi-Channel Lead Acquisition | 00:06:00 | ||
| DATA INFORMED | 00:06:00 | ||
| Primary Success Metrics | 00:13:00 | ||
| Syncing Your Accounts | 00:03:00 | ||
| Tracking & UTM Codes | 00:10:00 | ||
| HOMEWORK: UTM CODES | 00:04:00 | ||
| Custom Dashboards | 00:02:00 | ||
| HOMEWORK: DASHBOARD & REPORTS | 00:04:00 | ||
| HOMEWORK: SEGMENTS | 00:03:00 | ||
| ALL CHANNELS ARE PART OF THE JOURNEY | 00:05:00 | ||
| INTEGRATED MARKETING COMMUNICATIONS (IMC) | 00:05:00 | ||
| IMC Defined | 00:05:00 | ||
| IMC Strategy | 00:04:00 | ||
| IMC Examples & Marketing Mix | 00:11:00 | ||
| DEVICE AGNOSTICISM | 00:15:00 | ||
| BRANDED STYLE GUIDE | 00:07:00 | ||
| Manual of Styles | 00:09:00 | ||
| Example Style Guides | 00:03:00 | ||
| CHANNEL: EMAIL | 00:03:00 | ||
| Email Metrics | 00:09:00 | ||
| Email Design | 00:09:00 | ||
| Email Personalization | 00:06:00 | ||
| Lead Nurturing Campaigns | 00:08:00 | ||
| Different Types of Lead Nurturing Emails | 00:07:00 | ||
| Growing Subscribers | 00:03:00 | ||
| CHANNEL: SOCIAL | 00:08:00 | ||
| 00:02:00 | |||
| 00:04:00 | |||
| 00:02:00 | |||
| YouTube | 00:03:00 | ||
| Other Social Networks | 00:02:00 | ||
| CHANNEL: SEARCH MARKETING | 00:02:00 | ||
| #1: Be Found at Every Stage | 00:02:00 | ||
| #2: Drive Dual Strategies | 00:03:00 | ||
| #3: Boost Conversions | 00:03:00 | ||
| #4: Dominate the SERPs | 00:03:00 | ||
| #5: Conversions | 00:02:00 | ||
| Integrate, Don’t Separate | 00:03:00 | ||
| CHANNEL: REMARKETING | 00:09:00 | ||
| Why Remarketing Works | 00:03:00 | ||
| Different Types of Remarketing | 00:03:00 | ||
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Frequently asked questions
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There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.