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Register on the Marketing Masterclass for Startups and Leaders 2021 today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career.

The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials.

Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a free e-certificate as proof of your course completion.

The Marketing Masterclass for Startups and Leaders 2021 is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones.

The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly!

What You Get With The Marketing Masterclass for Startups and Leaders 2021 
  • Receive a free e-certificate upon successful completion of the course
  • Get taught by experienced, professional instructors
  • Study at a time and pace that suits your learning style
  • Get instant feedback on assessments¬†
  • 24/7 help and advice via email or live chat
  • Get full tutor support on weekdays (Monday to Friday)

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Certification

Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99.

Who Is This Course For:

The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge.

Requirements:

The online training is open to all students and has no formal entry requirements. To study the Marketing Masterclass for Startups and Leaders 2021, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16.

Course Curriculum

Section 01
Introduction to Building Your Model 00:05:00
Role of Marketing 00:09:00
Importance of Modern Marketing 00:04:00
Framework for Building Your Marketing Model 00:01:00
Step 1: Know Your Numbers 00:12:00
HOMEWORK: KNOW YOUR NUMBERS 00:02:00
Step 2: How to Measure the Right Numbers 00:09:00
The Art of Experience Mapping 00:04:00
The Buying Process 00:08:00
HOMEWORK: BUYER JOURNEY QUESTIONS 00:02:00
Step 3: Conversion Rates 00:08:00
Do You Know Your Industry Averages? 00:12:00
Step 4: Building Your Model 00:05:00
Knowing the Value of a Lead 00:04:00
HOMEWORK: BUILD YOUR MODEL 00:03:00
Step 5: Building Your Scenarios 00:08:00
HOMEWORK: BUILD YOUR FUNNEL 00:03:00
Practical Campaign Models 00:10:00
Next Steps 00:03:00
Section 02
Introduction to the Belief Framework 00:12:00
Rule 1: Everybody has Beliefs 00:07:00
Rule 2: Belief is a Strong Motivator 00:08:00
Rule 3: Belief Precedes Behavior 00:06:00
Rule 4: All Beliefs can be developed 00:02:00
Rule 5: Beliefs can be measured 00:04:00
The 5 Belief Framework Principles 00:03:00
Principle 1: Act like a Mentor 00:06:00
Belief Framework: Definition of Mentorship 00:04:00
Belief Framework: A Mentor is Other-Centered 00:03:00
Belief Framework: A Mentor is Authentic 00:05:00
Belief Framework: A Mentor is Empathetic 00:04:00
Belief Framework: A Mentor is an Authority 00:05:00
Belief Framework: A Mentor is Committed 00:05:00
Principle 2: Your Customer is Human 00:02:00
Introduction to Personas 00:06:00
HOMEWORK: DEFINING YOUR TARGET MARKET 00:03:00
Elements of a Good Persona 00:08:00
Telling Your Persona’s Story 00:06:00
HOMEWORK: PERSONAS 00:05:00
Principle 3: Identify and Establish the Need 00:08:00
Defining Consumer Needs 00:06:00
Discovering Your Genuine Contribution 00:12:00
Create or Satisfy Needs? 00:04:00
HOMEWORK: IDENTIFY AND ESTABLISH THE NEED 00:04:00
Principle 4: You Have the Solution 00:04:00
Journey Specific Solutions 00:09:00
HOMEWORK: ESTABLISHING THE SOLUTION 00:04:00
Content Types per Stage 00:08:00
HOMEWORK: DEFINING THE BUYING PROCESS 00:03:00
Principle 5: People Respond to Direction 00:05:00
Ad & Brand Exposure 00:05:00
Two Types of Actions 00:06:00
Creating the Belief Framework 00:03:00
HOMEWORK: THE BELIEF FRAMEWORK 00:10:00
Values-Based vs Fear-Based Marketing 00:06:00
Features vs Benefits 00:05:00
Section 03
Introduction to CRO 00:11:00
Defining Conversion 00:13:00
Building Your Conversion Plan 00:07:00
STEP 1: MEASURE 00:12:00
3 Primary Methods of Data Analysis 00:09:00
Data Tools and Tags 00:07:00
HOMEWORK: INSTALLING TOOLS 00:07:00
Important KPIs 00:04:00
Funnel Pages 00:03:00
HOMEWORK: DASHBOARD & REPORTS 00:04:00
HOMEWORK: SEGMENTS 00:03:00
STEP 2: ANALYZE 00:09:00
Funnel Touchpoints 00:11:00
Hypothesize 00:11:00
Prioritize 00:03:00
HOMEWORK: CRO WORKLOG 00:10:00
STEP 4: DESIGN 00:04:00
Mobile Design 00:05:00
Buzzword Compliance 00:01:00
User Experience 00:03:00
Consumer Focus 00:02:00
What’s Missing? 00:04:00
STEP 5: IMPLEMENT 00:11:00
STEP 6: LEARN 00:05:00
Key CRO Takeaways 00:03:00
Section 04
Introduction to SEO 00:08:00
Defining Modern SEO 00:07:00
The 5 Primary Keys of SEO 00:07:00
Common SEO Myths and Misconceptions 00:07:00
Why is SEO Important? 00:04:00
The SEO Plan 00:02:00
PART 1: TECHNICAL SEO 00:09:00
Wrapped into Next Video 00:01:00
Meta Tags 00:05:00
Meta Tag: Title 00:06:00
Meta Tag: Description 00:05:00
URL Construction 00:06:00
Duplicate Content 00:04:00
PART 2: CONTENT 00:04:00
Stage 1: Keyword Research 00:08:00
4 Steps of Keyword Research 00:11:00
HOMEWORK: KEYWORD LIST 00:07:00
Stage 2: Content Audit 00:06:00
Conducting a Content Audit 00:11:00
Stage 3: Competitor Analysis 00:11:00
HOMEWORK: SITE COMPARISON 00:08:00
Stage 4: User Experience 00:15:00
PART 3: LINKING 00:04:00
Internal Linking 00:04:00
External Linking 00:07:00
Link Flywheel 00:05:00
Link Types 00:04:00
Link Building Strategies 00:04:00
Social’s Impact on SEO 00:08:00
HOMEWORK: SOCIAL INFLUENCERS 00:08:00
METRICS 00:02:00
Metric: Keyword Rankings 00:05:00
Metric: Backlinks & Linking Root Domains 00:05:00
Metric: Organic Traffic 00:03:00
Metric: Average Time-On-Page 00:03:00
Metric: Pages Per Session 00:03:00
Metric: Returning Users 00:02:00
Metric: Bounce Rate 00:03:00
Metric: Page Speed 00:03:00
Metric: Traffic By Device 00:04:00
Metric: Conversions 00:02:00
Section 05
Introduction to Content Engagement Plan 00:10:00
Modern Marketing Funnel 00:03:00
Why Content Fails 00:06:00
What Makes Content Valuable? 00:05:00
Interactive Content 00:04:00
Personalize Content 00:08:00
Full-Funnel Content Plan 00:12:00
Defining Content Type 00:07:00
Consumer-Centric Content 00:06:00
STAGE 1: TOFU CONTENT 00:09:00
TOFU Spotlight: Social Media 00:02:00
TOFU Content Examples 00:08:00
STAGE 2: MOFU CONTENT 00:07:00
MOFU Goals and Tactics 00:04:00
MOFU Content Examples 00:11:00
STAGE 3: BOFU CONTENT 00:07:00
BOFU Goals and Tactics 00:05:00
BOFU Content Examples 00:07:00
STAGE 4: RETENTION CONTENT 00:03:00
Retention Goals and Content Types 00:04:00
Retention Content Examples 00:06:00
Measuring Success 00:07:00
HOMEWORK: CONTENT ENGAGEMENT PLAN 00:08:00
Section 06
Introduction to Multi-Channel Lead Acquisition 00:06:00
DATA INFORMED 00:06:00
Primary Success Metrics 00:13:00
Syncing Your Accounts 00:03:00
Tracking & UTM Codes 00:10:00
HOMEWORK: UTM CODES 00:04:00
Custom Dashboards 00:02:00
HOMEWORK: DASHBOARD & REPORTS 00:04:00
HOMEWORK: SEGMENTS 00:03:00
ALL CHANNELS ARE PART OF THE JOURNEY 00:05:00
INTEGRATED MARKETING COMMUNICATIONS (IMC) 00:05:00
IMC Defined 00:05:00
IMC Strategy 00:04:00
IMC Examples & Marketing Mix 00:11:00
DEVICE AGNOSTICISM 00:15:00
BRANDED STYLE GUIDE 00:07:00
Manual of Styles 00:09:00
Example Style Guides 00:03:00
CHANNEL: EMAIL 00:03:00
Email Metrics 00:09:00
Email Design 00:09:00
Email Personalization 00:06:00
Lead Nurturing Campaigns 00:08:00
Different Types of Lead Nurturing Emails 00:07:00
Growing Subscribers 00:03:00
CHANNEL: SOCIAL 00:08:00
LinkedIn 00:02:00
Facebook 00:04:00
Twitter 00:02:00
YouTube 00:03:00
Other Social Networks 00:02:00
CHANNEL: SEARCH MARKETING 00:02:00
#1: Be Found at Every Stage 00:02:00
#2: Drive Dual Strategies 00:03:00
#3: Boost Conversions 00:03:00
#4: Dominate the SERPs 00:03:00
#5: Conversions 00:02:00
Integrate, Don’t Separate 00:03:00
CHANNEL: REMARKETING 00:09:00
Why Remarketing Works 00:03:00
Different Types of Remarketing 00:03:00

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