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Social Media Marketing for Business Management
52 Students (8 Reviews)
Learn social media marketing strategies, content planning, audience engagement, and business management skills with this course.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Effective social media management has become an essential part of modern business growth, brand awareness, and customer engagement. This comprehensive Social Media Marketing for Business Management course equips you with the knowledge and skills needed to develop successful social media strategies, manage online platforms, and support business objectives. You will gain valuable insight into digital marketing techniques, content planning, audience engagement, and online brand development.
Managing social media for business requires creativity, strategic thinking, communication skills, and an understanding of customer behaviour. This course covers social media platforms, marketing strategies, content creation, audience targeting, online branding, campaign planning, analytics, customer engagement, and digital communication methods. You will learn how businesses use social media to attract customers, build relationships, increase visibility, and achieve marketing goals.
Developing social media marketing skills can create opportunities across digital marketing, business management, communications, and online entrepreneurship. The knowledge gained through this course is valuable for business owners, marketing professionals, entrepreneurs, and individuals interested in digital careers. Whether you are starting your marketing journey or enhancing your existing business skills, this course provides a strong foundation for managing social media effectively.
Learning Outcomes
- Learn business-focused marketing strategies
- Develop effective content planning skills
- Manage social media platforms professionally
- Understand audience engagement techniques
- Learn digital campaign management methods
- Analyse social media performance data
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Endorsed Certificate of Achievement from the Quality Licence Scheme
Upon successful completion of the final assessment, you will be eligible to apply for the Quality Licence Scheme Endorsed Certificate of achievement. This certificate will be delivered to your doorstep through the post for £69. An extra £10 postage charge will be required for students leaving overseas.
CPD Accredited Certificate
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Entry Requirements
No previous social media marketing experience is required. A basic interest in business, communication, digital platforms, and online marketing is beneficial. This course is suitable for beginners as well as individuals who want to improve their business marketing skills.
Who is this course for?
This course is ideal for individuals interested in digital marketing and business growth, including:
- Entrepreneurs
- Digital Marketing Students
- Brand Managers
- Business Administrators
- Individuals Interested in Marketing
Career Paths
This course can support progression into roles such as:
- Marketing Coordinator
- Content Marketing Specialist
- Brand Assistant
- Online Business Manager
- Digital Communications Officer
- Marketing Executive
Course Curriculum
| How Facebook Works | 00:30:00 | ||
| Setting up Facebook Business Page | 00:08:00 | ||
| Adding Background Graphics and Uploading Pictures | 00:14:00 | ||
| Page Settings | 00:07:00 | ||
| Using Basic Facebook Controls | 00:04:00 | ||
| Posts that Engage Your Fans | 00:18:00 | ||
| Business Overview and Page Info | 00:04:00 | ||
| Invite Friends to Your Facebook Page | 00:04:00 | ||
| Call To Action Button | 00:02:00 | ||
| Viewing Your Notifications | 00:02:00 | ||
| Facebook Promotions | 00:14:00 | ||
| Managing Your Facebook | 00:09:00 | ||
| What You Need to Start with Twitter | 00:15:00 | ||
| How to Create Twitter Profile | 00:09:00 | ||
| How to Update Your Profile | 00:05:00 | ||
| Building Your Twitter Network | 00:09:00 | ||
| How and When to Tweet | 00:08:00 | ||
| Twitter Analytics | 00:03:00 | ||
| What is Pinterest? | 00:18:00 | ||
| How to Create an Account | 00:05:00 | ||
| Putting a Pinterest Browser Button for Convenience | 00:04:00 | ||
| Connecting to Social Networks | 00:14:00 | ||
| Verifying Your Web Site | 00:03:00 | ||
| Setting Up Initial Business Account Profile | 00:06:00 | ||
| Creating Boards | 00:17:00 | ||
| Pinning Items That Interest You | 00:06:00 | ||
| Using Pins | 00:12:00 | ||
| Widgets | 00:17:00 | ||
| Exploring Types of Widgets | 00:07:00 | ||
| Adding a Pin It Widget to Your Site | 00:04:00 | ||
| Google+ Advertising and Networking | |||
| Offerings from Google | 00:10:00 | ||
| How to Create an Account | 00:04:00 | ||
| Privacy Settings | 00:10:00 | ||
| Adding Friends | 00:02:00 | ||
| Using Google+ | 00:11:00 | ||
| Posts | 00:01:00 | ||
| Creating an Ad With Google | 00:08:00 | ||
| Google Analytics | 00:07:00 | ||
| Google Analytics | 00:04:00 | ||
| Diagnose Landing Pages | 00:03:00 | ||
| The Potential of LinkedIn’s Network | 00:16:00 | ||
| Creating a LinkedIn Account | 00:11:00 | ||
| Enhancing Careers with LinkedIn | 00:10:00 | ||
| Finding a Job with LinkedIn Job Boards | 00:05:00 | ||
| Be Identifiable | 00:09:00 | ||
| Connecting with Others | 00:17:00 | ||
| Creating a Post | 00:02:00 | ||
| Mining Your Contacts Networks | 00:03:00 | ||
| Staying in Touch with Your Connections | 00:13:00 | ||
| Creating a Linked Company Page | 00:04:00 | ||
| YouTube Channels | |||
| Skills Needed for Interesting Video | 00:14:00 | ||
| Skills Needed for Interesting Video: The Story | 00:06:00 | ||
| Skills Needed for Interesting Video: The Story (Cont.) | 00:02:00 | ||
| Skills Needed for Interesting Video Planning | 00:08:00 | ||
| How to Manage Your YouTube Account | 00:10:00 | ||
| How to Create Your YouTube Account | 00:07:00 | ||
| How to Create a YouTube Channel | 00:04:00 | ||
| Browsing YouTube Channels | 00:02:00 | ||
| Video Manager | 00:04:00 | ||
| Creator Studio | 00:06:00 | ||
| Create Video | 00:08:00 | ||
| Assignment | |||
| Assignment – Social Media Marketing For Business Management | 2 weeks, 1 day | ||
| Order Your Certificate | |||
| Order your Certificate QLS | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
Social media marketing involves using online platforms to promote businesses, engage customers, build brands, and achieve marketing goals.
You will learn social media strategies, content creation, audience engagement, branding, analytics, and campaign management.
Yes. This course is suitable for beginners and individuals who want to develop digital marketing and business skills.
Important skills include creativity, communication, strategic thinking, content planning, analysis, and understanding customer behaviour.
Social media helps businesses connect with customers, increase visibility, promote products, and build stronger relationships.
A social media manager creates content, manages platforms, engages audiences, monitors performance, and supports marketing goals.
Content marketing involves creating valuable and relevant content to attract, engage, and retain customers.
Social media helps businesses reach wider audiences, improve brand awareness, and increase customer engagement.
Yes. The course provides foundational knowledge that can support entry-level roles in digital marketing.
Social media analytics involves tracking and analysing performance data to improve marketing strategies.
Yes. Social media marketing offers opportunities in the growing digital business and communications industry.
Career opportunities include Social Media Manager, Digital Marketing Assistant, Marketing Coordinator, Content Marketing Specialist, Brand Assistant, Online Business Manager, Digital Communications Officer, and Marketing Executive.