Whether you’re currently looking for a job in social media marketing, or consider yourself to already be an expert, this Social Media Marketing Professional Diploma will teach you new skills and refresh any existing knowledge in the field.

The course covers everything you need to know, including the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing and market analytics. After completing this course, you will become a certified digital marketing specialist in social media and gain exclusive access to our membership network designed to connect you with peers, experts and opportunities. And because we want as many people as possible to be able to study this important course, we’ve designed it for both part-time and full-time students, meaning you can study at your own pace.

Why choose this course

  • Earn a free e-certificate upon successful completion.
  • Accessible, informative modules taught by expert instructors
  • Study in your own time, at your own pace, through your computer tablet or mobile device
  • Benefit from instant feedback through mock exams and multiple-choice assessments
  • Get 24/7 help or advice from our email and live chat teams
  • Full Tutor Support on Weekdays

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

Certification

Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99.

Who is this course for?

Social Media Marketing Professional Diploma is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject.

Career path

Training offered by the Social Media Marketing Professional Diploma could potentially benefit a range of roles, but would particularly enhance careers in

  • Digital Marketing
  • Social Media Management
  • PR
  • SEO
  • Other social media marketing roles

Course Curriculum

Social Media Marketing
Introduction 00:30:00
Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00
Developing a Winning Social Media Marketing Plan 01:00:00
Setup and Manage a Facebook Page That Works 01:00:00
Tweet Your Way to Online Prominence 01:00:00
Build Your Network with LinkedIn 01:00:00
Captivate Your Audience with YouTube 01:00:00
Conclusion 00:15:00
Search Engine Optimization
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Social Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Instagram Marketing
What is Instagram? 00:15:00
Instagram for Business 00:15:00
Instagram & Community 00:15:00
Pinterest Social Marketing
Introduction 00:30:00
How to Use Pinterest 01:00:00
How to Win the Hearts of the Target Audience on Pinterest 01:00:00
Understanding Pinterest Etiquette 00:30:00
Marketing Strategies to Build Your Brand and Your Followers 02:00:00
Monetizing Pinterest through Market Hunting 01:00:00
Pinterest Tools to Use in Your Marketing Arsenal 00:15:00
Conclusion 00:15:00
Google Adwords
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
Blogging Basics
Introduction 01:00:00
The Anatomy Of A Profitable Blog 02:00:00
Quick & Easy Optimization 00:30:00
Extending Your Blog’s Functionality 00:15:00
Turbocharged Profit Strategies 01:00:00
Recommended Reading
Recommended Reading : Social Media Marketing Professional Diploma 00:00:00
Mock Exam
Mock Exam- Social Media Marketing Professional Diploma 00:30:00
Final Exam
Final Exam- Social Media Marketing Professional Diploma 00:30:00

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