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Social Media Marketing Strategy
38 Students (8 Reviews)
Learn social media strategy, content planning, audience targeting, analytics, and digital marketing skills with this Social Media Marketing Strategy course.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Social Media Marketing Strategy Course is designed to provide learners with essential knowledge and practical skills required to plan, develop, and manage effective social media campaigns for businesses and brands. The course introduces core principles of digital marketing, audience engagement, content creation, and platform-specific strategies used across major social media channels.
The course covers important areas including social media planning, content strategy development, audience targeting, branding techniques, campaign management, analytics and performance tracking, paid advertising basics, and engagement growth methods. Learners will explore how businesses use platforms such as Facebook, Instagram, TikTok, LinkedIn, and X to build brand awareness, increase traffic, and improve customer engagement.
Social Media Marketing Strategy Course develops creativity, analytical thinking, and marketing skills needed in today’s digital economy. The programme is ideal for beginners, entrepreneurs, business owners, marketing assistants, and individuals aiming to build a career in digital marketing or social media management.
Why choose this course
- Learn content strategy development clearly.
- Develop audience targeting skills accurately.
- Gain knowledge of branding techniques properly.
- Explore campaign planning methods confidently.
- Understand analytics and performance tracking clearly.
- Develop engagement growth strategies effectively.
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Endorsed Certificate of Achievement from the Quality Licence Scheme
Upon successful completion of the final assessment, you will be eligible to apply for the Quality Licence Scheme Endorsed Certificate of achievement. This certificate will be delivered to your doorstep through the post for £99. An extra £10 postage charge will be required for students leaving overseas.
CPD Accredited Certificate
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Requirements
No previous marketing experience is required to join this course. A basic understanding of social media platforms and an interest in digital communication are recommended for learners starting in this field.
Who is this course for?
This course is ideal for:
- Aspiring Digital Marketers
- Business Owners
- Entrepreneurs
- Marketing Assistants
- Content Creators
Career Paths
This course can support progression into roles such as:
- Digital Marketing Assistant
- Content Marketing Executive
- Social Media Strategist
- Brand Marketing Assistant
- Digital Marketing Coordinator
- Online Community Manager
Course Curriculum
| The Rise of Social Media | |||
| Marketing and Social Media | 00:25:00 | ||
| The Growth of Social Media | 00:10:00 | ||
| Conducting Market Analysis | |||
| Conducting Market Analysis | 00:16:00 | ||
| Auditing Social Media | |||
| Auditing Social Media | 00:26:00 | ||
| Setting Goals and Selecting Platforms | |||
| Corporate Culture and Social Media | 00:12:00 | ||
| Social Media Goals vs. Business Goals | 00:10:00 | ||
| Types of Social Media Platforms | 00:08:00 | ||
| Creating the Social Media Policy | |||
| The Social Media Policy | 00:40:00 | ||
| Creative Commons | 00:21:00 | ||
| Integrating Marketing Strategies | |||
| Brand Marketing | 00:27:00 | ||
| Keyword Selection | 00:17:00 | ||
| Developing Effective Content | |||
| Content Marketing on Social Media | 00:26:00 | ||
| Content Development | 00:23:00 | ||
| Understanding the Popular Platforms | |||
| Understanding the Popular Platforms | 03:35:00 | ||
| Launching Successful Campaigns | |||
| Traditional Website Advertising | 00:37:00 | ||
| Social Media Documentation and Schedules | 00:29:00 | ||
| Project Management Software | 00:39:00 | ||
| Assignment | |||
| Assignment – Social Media Marketing Strategy | 2 weeks, 1 day | ||
| Order Your Certificate | |||
| Order your Certificate QLS | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
Social Media Marketing Strategy Course teaches how to plan, create, and manage effective marketing campaigns on social media platforms to grow brands and engage audiences.
This course is suitable for beginners, business owners, freelancers, and anyone interested in learning digital marketing and social media management skills.
No previous experience is required. The course introduces digital marketing and social media concepts in a simple and structured way.
Learners will study content strategy, audience targeting, branding, campaign planning, analytics, engagement techniques, and paid advertising basics.
Social media marketing helps businesses reach larger audiences, build brand awareness, increase customer engagement, and drive sales effectively.
The course includes strategies for platforms such as Facebook, Instagram, TikTok, LinkedIn, and X, focusing on marketing best practices for each.
Yes, this course provides essential skills needed for entry-level digital marketing and social media management roles.
Content strategy involves planning and creating relevant posts, videos, and visuals to engage audiences and achieve marketing goals.
Yes, learners can offer freelance social media management and marketing services to businesses and personal brands.
After completing this course, learners may pursue roles such as Social Media Manager, Digital Marketing Assistant, Content Creator, Brand Marketing Assistant, or Freelance Social Media Marketer.