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Advanced Diploma in Google Adwords and Adsense
56 Students (10 Reviews)
Learn Google Ads and AdSense with PPC advertising, keyword research, campaign optimisation, conversion tracking, and website monetisation skills.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Advanced Diploma in Google AdWords and AdSense is a comprehensive course designed to help learners develop the knowledge and practical skills required to create, manage, and optimize online advertising campaigns and website monetisation strategies. This programme introduces the essential principles of paid search advertising, display advertising, keyword research, campaign optimisation, audience targeting, and advertising performance analysis. Learners will gain valuable insight into using Google Ads and Google AdSense effectively to drive website traffic, improve conversions, and generate advertising revenue.
Developing expertise in Google advertising platforms requires analytical thinking, creativity, and an understanding of digital marketing strategies. Participants will explore topics such as campaign creation, keyword planning, bidding strategies, Quality Score, ad copywriting, conversion tracking, display advertising, audience segmentation, AdSense account management, website monetisation, and performance reporting. The course helps learners understand how data-driven optimisation can improve advertising results while maximising return on investment and online revenue potential.
Strengthening Google advertising and monetisation knowledge can create rewarding opportunities within digital marketing agencies, e-commerce businesses, advertising firms, media companies, and freelance marketing services. The skills gained through this training may support career progression in digital marketing while enhancing confidence in managing successful online advertising campaigns.
Learning Outcomes
- Understand Google Ads and AdSense fundamentals
- Develop keyword research and campaign planning skills
- Apply audience targeting and bidding strategies
- Optimise advertising campaigns for better performance
- Monitor conversions and advertising analytics effectively
- Enhance website monetisation and digital marketing skills
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Certificate of Achievement
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Entry Requirements
No previous experience with Google Ads or AdSense is required for this course. Basic computer skills, internet knowledge, and an interest in digital marketing are recommended. Learners will develop practical online advertising and monetisation skills through structured learning.
Who is this course for?
This course is ideal for:
- Aspiring digital marketers building advertising expertise
- Business owners promoting products and services online
- Website owners seeking advertising revenue opportunities
- Marketing professionals expanding PPC campaign skills
- Beginners interested in digital advertising careers
Career Paths
This course can support progression into roles and opportunities such as:
- Digital Marketing Executive
- PPC Campaign Specialist
- Search Engine Marketing (SEM) Executive
- Digital Advertising Coordinator
- E-commerce Marketing Executive
- Freelance Digital Marketing Consultant
Course Curriculum
| Introduction to Google Adwords and Adsense | |||
| Introduction to Google Adwords and Adsense | 00:30:00 | ||
| What is Google Adwords? – Explained. | 00:30:00 | ||
| Getting Started with Google AdWords | 00:30:00 | ||
| Understanding Different Types of Targeting for Adwords | 00:30:00 | ||
| 4 Things You Should Know Before Using Google Adwords | 00:30:00 | ||
| Top Mistakes By Adword Users | 00:30:00 | ||
| Ways to Increase Conversion Rates on Adwords | 00:30:00 | ||
| How to Keep Google Adwords Simple | 00:15:00 | ||
| Using the Search Based Keyword Tool for Google Adwords | 00:30:00 | ||
| How to make Google Adwords Cost Effective for your Business | 00:30:00 | ||
| How to Stay Competitive with Google Adwords | 00:15:00 | ||
| How to Choose Appropriate Keywords for Google Adwords | 00:30:00 | ||
| Common Google Adsense Questions | 00:30:00 | ||
| The Ugly Truth about Google Adsense… Not so Ugly | 00:15:00 | ||
| Disadvantages to Google Adsense | 00:30:00 | ||
| AdSense Advantages | 00:30:00 | ||
| Getting an Adsense Ad onto Your Website | 00:30:00 | ||
| How to Make Money with Google Adsense | 00:30:00 | ||
| Finding Keywords for your Niche Market | 00:15:00 | ||
| How to Find a Niche Market for Keyword Marketing | 00:30:00 | ||
| Tricks of the Adsense Trade: Ad Placement & Design | 00:30:00 | ||
| The Best Formatting for your Adsense Ads | 01:00:00 | ||
| Why Adsense Ads Give More Value to Your Visitors | 00:15:00 | ||
| Make More Money with Higher Paying Keywords | 01:00:00 | ||
| Required Skills to Make Money with Google Adsense | 00:30:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| Mock Exam | |||
| Mock Exam- Advanced Diploma in Google Adwords and Adsense | 00:20:00 | ||
| Final Exam | |||
| Final Exam- Advanced Diploma in Google Adwords and Adsense | 00:20:00 | ||
| Order your Certificates & Transcripts | |||
| Order your Certificates & Transcripts | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
This course teaches learners how to create, manage, optimise, and analyse Google advertising campaigns while exploring website monetisation using AdSense.
Yes, the course is suitable for beginners and provides a structured introduction to Google Ads, AdSense, and digital advertising concepts.
You will learn keyword research, campaign creation, bidding strategies, ad optimisation, conversion tracking, audience targeting, analytics, and AdSense monetisation.
They help businesses reach targeted audiences through paid advertising and enable website owners to generate revenue from relevant online advertisements.
No, previous experience is not required. The course introduces Google advertising and monetisation concepts from the beginner level.
The course covers PPC advertising, keyword planning, Quality Score, ad copywriting, campaign management, display advertising, conversion tracking, AdSense, and reporting.
Yes, the knowledge gained can support opportunities in digital marketing, advertising agencies, e-commerce, and freelance marketing services.
Important skills include analytical thinking, communication, creativity, data interpretation, problem-solving, attention to detail, and marketing strategy.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.