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Instagram Marketing
61 Students (6 Reviews)
Sign up right away to sharpen your skills and discover the essentials of Instagram marketing.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Instagram Marketing focuses on turning a social profile into a purposeful communication and marketing channel. The course introduces the foundations of building a recognisable presence, understanding an intended audience, planning relevant content, and encouraging meaningful interaction. Participants will explore profile presentation, brand identity, captions, visual content, hashtags, Stories, Reels, audience engagement, and performance tracking. The aim is to develop a clear understanding of how Instagram can support awareness, customer relationships, lead generation, and wider business objectives.
Posting consistently is only one part of an effective Instagram strategy. Attention is also given to deciding what to publish, who the content is designed for, how different formats can be used, and how audience responses can inform future decisions. Participants will consider content pillars, campaign planning, community interaction, user-generated content, promotional posts, creator collaborations, organic growth, and Instagram Insights. These areas can help businesses move from random posting towards a more structured and measurable social media approach.
Instagram marketing knowledge can be useful across retail, e-commerce, hospitality, beauty, creative services, personal branding, professional services, and entrepreneurship. The course is suitable for business owners, aspiring marketers, freelancers, content creators, influencers, social media assistants, and professionals responsible for online promotion. Alongside platform knowledge, participants can develop skills in copywriting, visual storytelling, audience research, campaign planning, brand communication, creativity, analytics, customer engagement, strategic thinking, and digital marketing.
Learning Outcomes
- Explain Instagram's role within modern digital marketing
- Optimise profiles for stronger brand presentation
- Identify audiences and develop relevant content ideas
- Create engaging posts, Stories, Reels, and captions
- Use hashtags and content formats strategically
- Monitor engagement and interpret Instagram performance data
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Certificate of Achievement
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Entry Requirements
No formal qualifications or previous marketing experience are necessary. The course is suitable for beginners and professionals alike. Basic familiarity with Instagram, social media, and internet-enabled devices will be helpful.
Who is this course for?
This course is ideal for:
- Aspiring social media marketers
- Content creators and influencers
- Freelancers developing personal brands
- Marketing and communications professionals
- Employees managing business social media accounts
Career Paths
Successful completion of this course may support progression into roles such as:
- Instagram Marketing Assistant
- Digital Marketing Executive
- Content Creator
- Social Media Coordinator
- Influencer Marketing Assistant
- Social Media Manager
Course Curriculum
| Introduction | |||
| About the instructor and the course | 00:03:00 | ||
| DO NOT ENROL until you watch this | 00:02:00 | ||
| INSTAGRAM FUNDAMENTALS | |||
| Introduction to Fundamentals | 00:01:00 | ||
| Basic Features of Instagram | 00:05:00 | ||
| How Instagram Works | 00:04:00 | ||
| Rule no.1 & Rule no.2 of Instagram Marketing | 00:04:00 | ||
| Purpose and Theme | 00:09:00 | ||
| ACCOUNT SETUP | |||
| Introduction to Account Setup | 00:01:00 | ||
| Username Selection | 00:09:00 | ||
| Personal or Business Account | 00:08:00 | ||
| How to Create an Amazing Bio Description | 00:10:00 | ||
| How to Select the Perfect Display Image (Profile image) | 00:06:00 | ||
| The Instagram solo link | 00:05:00 | ||
| CONTENT STRATEGY | |||
| Introduction to Content creation on Instagram | 00:01:00 | ||
| Theme of your account | 00:04:00 | ||
| Quality and Quantity of content | 00:09:00 | ||
| Type of content that work on Instagram | 00:11:00 | ||
| How to create compelling content (non designers) | 00:05:00 | ||
| Free stock photo websites | 00:04:00 | ||
| Tools for creating content: IOS devices | 00:10:00 | ||
| Tools for creating content: Android devices | 00:04:00 | ||
| Tools for creating content: Desktop tools | 00:10:00 | ||
| What to do if you don’t have time to create content | 00:09:00 | ||
| Tools to schedule your content | 00:13:00 | ||
| Create the ultimate Content Strategy Plan | 00:07:00 | ||
| GROWTH HACKS | |||
| Introduction to Growth Hacking | 00:01:00 | ||
| Growth Hack no.1 – Consistency | 00:03:00 | ||
| Growth Hack no.2 – Hashtags | 00:10:00 | ||
| Growth Hack no.3 | 00:05:00 | ||
| Growth Hack no.4 – Engaging | 00:05:00 | ||
| Growth Hack no.5 | 00:08:00 | ||
| Growth Hack no.6 | 00:06:00 | ||
| Growth Hack no.7 | 00:09:00 | ||
| Tools to track your growth | 00:04:00 | ||
| ADVERTISING AND PROMOTION | |||
| Introduction to advertising and promotion | 00:01:00 | ||
| Instagram ads- within the app | 00:04:00 | ||
| How to Create Instagram Story Ads with Facebook Ads Manager | 00:12:00 | ||
| Paid shoutouts: how much does it cost | 00:09:00 | ||
| How to reach out to influencers | 00:04:00 | ||
| HOW TO GENERATE LEADS | |||
| Introduction to lead generation | 00:01:00 | ||
| Rule no.1 – Give value first | 00:04:00 | ||
| Rule no.2 – The 80/20 rule | 00:05:00 | ||
| Call-to-action (CTA) | 00:05:00 | ||
| INSTAGRAM STORIES | |||
| Introduction to Stories | 00:01:00 | ||
| Basics of the feature | 00:05:00 | ||
| What to share in your strories | 00:04:00 | ||
| CASE STUDIES | |||
| A final advice | 00:02:00 | ||
| @digi_lifestyle Case Study – From 0 to 1000 in 4 weeks | 00:09:00 | ||
| @lfcgadgets Case Study – From 1000 to 10000+ in 4 months | 00:09:00 | ||
| BONUSES | |||
| February 2018 – How to create awesome videos for Instagram with Quick app | 00:12:00 | ||
| February 2018 Instagram algorithm update | 00:07:00 | ||
| Instagram Hashtag Algorithm Update March 2018 | 00:08:00 | ||
| How to Create Instagram Story Ads with Facebook Ads Manager | 00:12:00 | ||
| Order your Certificates & Transcripts | |||
| Order your Certificates & Transcripts | 00:00:00 | ||
| Order your Certificates & Transcripts | |||
| Order your Certificates & Transcripts | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.