The Advertising and Marketing Course begins by introducing you to the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. You will learn about the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact. Mostly particularly, you will learn what it was like for SS+K to go through these steps with MSNBC. You will learn methods for marketing a product or service, as well as the benefits of radio and print ads. You will also learn how to measure readership, about the diffusion of innovation, and the benefits of customer relationship management.

Why choose this course

  • Earn a free e-certificate upon successful completion.
  • Accessible, informative modules taught by expert instructors
  • Study in your own time, at your own pace, through your computer tablet or mobile device
  • Benefit from instant feedback through mock exams and multiple-choice assessments
  • Get 24/7 help or advice from our email and live chat teams
  • Full Tutor Support on Weekdays

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

Certification

Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99.

Who is this course for?

Advertising and Marketing Course is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is designed by industry experts so you don’t have to worry about the quality.

Most importantly, this course does not require any experience or qualification to get enrolled. You will learn everything that is required from this course directly. This is a great opportunity for all student from any academic backgrounds to learn more on this subject.

Course Curriculum

Marketing Basics
Module One – Getting Started 33333 00:30:00
Module Two – What is Marketing 00:30:00
Module Three – Common Marketing Types (I) 00:30:00
Module Four – Common Marketing Types (II) 00:30:00
Module Five – The Marketing Mix 00:30:00
Module Six – Communicating the Right Way 01:00:00
Module Seven – Customer Communications 00:30:00
Module Eight – Marketing Goals 00:30:00
Module Nine – The Marketing Funnel 00:20:00
Module Ten – Marketing Mistakes (I) 01:00:00
Module Eleven – Marketing Mistakes (II) 01:00:00
Module Twelve – Wrapping Up 00:30:00
Level 3 Diploma in Marketing- Activities 00:00:00
Mastering Digital Marketing
Introduction to Internet Marketing and Reputation Management 00:30:00
How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00
Build Impression on Your Site 00:30:00
Types of Link Building 01:00:00
Importance of Landing Pages 00:30:00
Difference Between Internet Marketing and Online Customer Service 01:00:00
Concept Of Affiliate Programs 01:30:00
About Of Google Analytics 01:00:00
Online Press Releases 00:15:00
How to Get Traffic from Twitter 00:30:00
Importance of Testing E-Mail Messages 00:15:00
What is Viral Marketing 01:00:00
What is EMail Marketing 00:30:00
Difference Between Images and Video 00:15:00
How to Internet Marketing on Facebook 02:00:00
What is Search Engine Optimization(SEO)? 00:30:00
Understanding Search Results 00:15:00
How to Attract Customer on Your Product? 00:15:00
Time Makes Money 00:30:00
How to Test a Landing Page 00:30:00
Best Web Writing 01:00:00
Ways to Use of Humor in You Internet Marketing 00:15:00
Coupon Codes 00:15:00
When to Pull the Plug 00:15:00
Internet Advertising Techniques
INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00
WHY AFFILIATE MARKETING IS AWESOME 00:30:00
FINDING A PROFITABLE NICHE 01:00:00
CHOOSING AN AFFILIATE PRODUCT 00:15:00
THE ADVANTAGES OF CLICK BANK 00:30:00
ANALYZING THE CLICK BANK MARKETPLACE 00:30:00
CREATING YOUR HOP LINK 00:30:00
CREATING A FREE BLOG 01:00:00
PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00
CREATING AN OPTIMIZED POST 00:30:00
POSTING TO YOUR BLOG 00:15:00
PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00
PROMOTION: ARTICLE MARKETING 00:30:00
PROMOTION: SOCIAL BOOKMARKING 01:00:00
PROMOTION: BLOG COMMENTING 00:30:00
ADDITIONAL PROMOTION TIPS 00:15:00
CREATING YOUR OWN WEBSITE 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Mock Exam
Mock Exam – Advertising and Marketing Course 00:30:00
Final Exam
Final Exam – Advertising and Marketing Course 00:30:00

Course Reviews

3.5

3.5
2 ratings
  • 5 stars1
  • 4 stars0
  • 3 stars0
  • 2 stars1
  • 1 stars0
  1. Recommended, Totally satisfied money wise.

    5

    I don’t have time to enrol in a regular class since I am already working. So I wanted to learn on my own while working which this course has provided me. I can truly recommend this course in advertising and marketing to anyone who is also busy with me.

  2. Reasonable for quick CV improvement but lots of quality issues

    2

    For the heavily discounted price (£20), this course was enough of an introduction to easily provide an additional achievement for my CV during a career break… but if you were to consider paying full price, you would be extremely upset. The course is full of missing links and words, and outdated information (dated information on social media for example). Poor english and grammar is a serious problem throughout, and is incredibly frustrating. The final exam included questions that did not make any grammatical sense, such as “What happens when you got called in a precedent for a whole?”, and questions with no context.

    If the provider greatly improved the quality and openly advertised at a low cost instead of falsifying promotions, then Janets would be worth it for a quick introduction or refresher, but not suitable for a serious accreditation or career change.

564 STUDENTS ENROLLED

© Janets.