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Artificial Intelligence In Digital Marketing
37 Students (5 Reviews)
Artificial Intelligence in Digital Marketing teaches how AI tools improve marketing automation, customer targeting, and campaign performance.
GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Overview
Artificial Intelligence in Digital Marketing is a modern professional development course designed to help learners understand how artificial intelligence technologies are transforming digital marketing strategies. With the rapid growth of data-driven marketing, businesses increasingly rely on AI tools to analyse consumer behaviour, personalise marketing campaigns, and improve customer engagement. This course provides a clear introduction to the role of AI in enhancing marketing efficiency and decision-making.
The programme explores key AI applications in digital marketing, including data analytics, customer segmentation, predictive marketing, automated content creation, chatbots, and targeted advertising. Learners will understand how AI-powered tools support marketing automation, improve campaign performance, and deliver personalised customer experiences. The course also highlights ethical considerations and responsible use of AI technologies in marketing environments.
By completing Artificial Intelligence in Digital Marketing, participants will gain valuable insights into emerging marketing technologies and develop skills to integrate AI into modern marketing strategies. These competencies support career growth in digital marketing, marketing analytics, and technology-driven marketing roles.
Learning Outcomes
- Understand the role of artificial intelligence in digital marketing
- Learn how AI improves marketing analytics and insights
- Explore AI-powered customer segmentation and targeting
- Understand marketing automation and AI tools
- Apply AI techniques to personalise marketing campaigns
- Analyse customer data for improved marketing strategies
- Explore chatbot and AI-driven customer engagement tools
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Certification
Certificate of Achievement
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Who is this course for
This course is suitable for:
- Digital marketing professionals
- Marketing managers and executives
- Business owners and entrepreneurs
- Students pursuing marketing careers
Entry Requirements
- Minimum age of 16 years
- Basic literacy and communication skills
- Interest in digital marketing and technology
- Basic computer and internet skills
Career Prospects
Completing Artificial Intelligence in Digital Marketing can enhance employability and workplace performance. It supports career progression in roles such as:
- Digital Marketing Specialist
- Marketing Analyst
- AI Marketing Consultant
- E-commerce Marketing Executive
- Marketing Automation Specialist
- Content Marketing Strategist
This qualification strengthens soft skills highly valued by UK employers, including adaptability, emotional intelligence, leadership potential, and stress management.
Course Curriculum
| Module 01: Introduction | |||
| Introduction | 00:03:00 | ||
| Module 02: What is AI and Machine Learning | |||
| What is AI and Machine Learning | 00:04:00 | ||
| Module 03: Google as an AI First Company | |||
| Google as an AI First Company | 00:05:00 | ||
| Module 04: Preparing for Semantic Search | |||
| Preparing for Semantic Search | 00:08:00 | ||
| Module 05: Big Data | |||
| Big Data | 00:04:00 | ||
| Module 06: Computer Version | |||
| Computer Version | 00:02:00 | ||
| Module 07: Advertising | |||
| Advertising | 00:07:00 | ||
| Module 08: Email Marketing | |||
| Email Marketing | 00:08:00 | ||
| Module 09: Chatbots | |||
| Chatbots | 00:03:00 | ||
| Module 10: Develop Your AI Skills Using SQL | |||
| Develop Your AI Skills Using SQL | 00:02:00 | ||
| Module 11: How to Future Proof Your Marketing | |||
| How to Future Proof Your Marketing | 00:03:00 | ||
| Module 12: Resources | |||
| Resources | 00:00:00 | ||
| Order Your Certificates & Transcripts | |||
| Order your Certificates & Transcripts | 00:00:00 | ||
Original price was: £319.£25Current price is: £25. ex Vat
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
It is a course that explains how AI technologies are used to improve digital marketing strategies, automation, and customer engagement.
AI helps analyse customer data, personalise campaigns, automate marketing tasks, and improve marketing performance.
Digital marketers, business owners, marketing students, and professionals interested in AI-powered marketing strategies.
No technical or AI background is required.
AI marketing tools, data analysis, customer targeting, marketing automation, and campaign optimisation.
It prepares professionals to use AI-driven tools and strategies in modern digital marketing.
Yes, learners receive certification after successfully completing the course.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.