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Business Strategy Planning
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Register on the today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study …
Register on the Business Strategy Planning today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career.
The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials.
Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion.
The Business Strategy Planning is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones.
The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly!
Why choose this course
- Affordable, Accessible, informative and well-structured study materials
- Earn a globally recognised accredited qualification
- Study in your own time, at your own pace, through any device
- Benefit from feedback through mock exams and multiple-choice assessments
- Excellent career advancement/career switch opportunities
- Get 24/7 help or advice from our email and live chat teams
Course Design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Certification
Certificate of Achievement
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.
Who Is This Course For
The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge.
Requirements
The online training is open to all students and has no formal entry requirements. To study the Business Strategy Planning, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16.
Course Curriculum
| Section 01: Welcome - How to Get the Most Out Of This Course | |||
| Learn Business Fundamentals and Create Your Own Business Plan Today! | 00:02:00 | ||
| Quickfire Strategy Quiz How much do you know about your business strategy? | 00:02:00 | ||
| Quickfire Strategy Quiz – My “Answers” | 00:10:00 | ||
| How to get the most from this Course | 00:09:00 | ||
| Using the Course Map Matrix | 00:06:00 | ||
| Guide to the Course Assignments | 00:04:00 | ||
| Download All Course Materials Here | 00:03:00 | ||
| Section 02: Business Fundamentals: Connecting Business Strategy to the Business Plan | |||
| Section Introduction: Connecting Business Strategy to the Business Plan | 00:02:00 | ||
| Business Strategy to Business Plan | 00:04:00 | ||
| What do we mean by Business Strategy? | 00:02:00 | ||
| What is a Business Plan? | 00:06:00 | ||
| What do we mean by Corporate Strategy? | 00:07:00 | ||
| Should You Be Creating Shareholder Value? | 00:07:00 | ||
| Introduction to Strategic Management | 00:06:00 | ||
| Section 03: Business Fundamentals: The Value of Strategic Analysis | |||
| Section Introduction: The Value of Strategic Analysis | 00:01:00 | ||
| Strategic Analysis – The First Step | 00:02:00 | ||
| What is Strategic Analysis? | 00:05:00 | ||
| Frameworks for Strategic Analysis | 00:10:00 | ||
| Strategic Analysis Frameworks Case Study: Apple | 00:11:00 | ||
| Section 04: Business Fundamentals: Frameworks and Theories Business Strategists Must Know | |||
| Section Introduction: Frameworks and Theories Business Strategists Must Know | 00:02:00 | ||
| Why are these Business Models important? | 00:02:00 | ||
| The Story of the Hedgehog and the Fox | 00:03:00 | ||
| Why are Management Theories Useful in Business Strategy? | 00:09:00 | ||
| SWOT Analysis | 00:05:00 | ||
| Introduction to Michael Porter’s Five Forces Model | 00:06:00 | ||
| Lafley and Martin Five Step Strategy Model | 00:06:00 | ||
| The 5Cs Model | 00:06:00 | ||
| What is PEST or Broad Factors Analysis? | 00:05:00 | ||
| PESTEL Analysis | 00:05:00 | ||
| Ansoff Matrix | 00:07:00 | ||
| Section 05: Critical Evaluation of Leadership | |||
| Section Introduction: Critical Evaluation of Leadership | 00:01:00 | ||
| Vision and Leadership – Starting at the Top | 00:06:00 | ||
| What Skills Are We Looking For In Management? | 00:07:00 | ||
| What is the Purpose of a Vision Statement? | 00:00:00 | ||
| Section 06: Products and Services and Competitive Advantage | |||
| Section Introduction: Products Services and Competitive Advantage | 00:02:00 | ||
| What do we mean by Products and Services | 00:03:00 | ||
| Why Product Differentiation is Critical | 00:05:00 | ||
| Product Diversification in Business Strategy | 00:06:00 | ||
| How Does Quality Management fit into your Business Strategy? | 00:04:00 | ||
| What do we mean by Competitive Advantage? | 00:06:00 | ||
| Bowman’s Strategic Clock – Strategic Positioning | 00:09:00 | ||
| Products, Services and Technology in the Business Plan | 00:06:00 | ||
| Section 07: Competition - Know Your Enemy | |||
| Section Introduction: Competition – Know Your Enemy | 00:02:00 | ||
| Competitor Analysis | 00:05:00 | ||
| BCG Matrix | 00:06:00 | ||
| Competitors and Competitive Forces | 00:10:00 | ||
| Competitive Intensity | 00:09:00 | ||
| Industry Life Cycle | 00:05:00 | ||
| Competition – Business Plan Tie In | 00:02:00 | ||
| Section 08: External Strategic Analysis - Industry, Markets and Competition | |||
| Section Introduction: Industry, Markets and Competition | 00:02:00 | ||
| What do we mean by External Strategic Analysis | 00:09:00 | ||
| How Does Industry Analysis Help? | 00:05:00 | ||
| Conducting PEST or Broad Factors External Analysis | 00:11:00 | ||
| What are the Business and Funding Life Cycles? | 00:10:00 | ||
| Value Chains: Connecting Companies to their External Environment | 00:08:00 | ||
| Addressing the Total Addressable Market (TAM) | 00:05:00 | ||
| Market Segmentation: Choosing Customers | 00:07:00 | ||
| Bargaining Power of Suppliers | 00:06:00 | ||
| Bargaining Power of Customers/Buyers | 00:06:00 | ||
| Business Plan: Industry, Markets and Competition | 00:04:00 | ||
| Section 09: Internal Strategic Analysis - Operations and Customer Management | |||
| Section Introduction – Operations and Customer Management | 00:02:00 | ||
| What are Business Operations? | 00:03:00 | ||
| Strategic Analysis with the Business Model Canvas | 00:14:00 | ||
| How can Corporate Structure impact Strategy? | 00:07:00 | ||
| Organisational Development | 00:04:00 | ||
| Reviewing the Operations of the Firm | 00:03:00 | ||
| Click and Mortar – Online meets Offline | 00:05:00 | ||
| eCommerce Business Models | 00:06:00 | ||
| Internal Strategic Analysis – Business Plan Tie In | 00:05:00 | ||
| Section 10: Six Minute Strategist SWOT Assignment | |||
| Section Introduction: Six Minute Strategist SWOT Assignment | 00:02:00 | ||
| Section 11: Customer Value Proposition | |||
| Section Introduction: Customer Value Proposition | 00:02:00 | ||
| Understanding the Customer Value Proposition | 00:03:00 | ||
| Positioning Your Firm in the Market | 00:04:00 | ||
| What do we mean by a Profit Model? | 00:05:00 | ||
| Hax’s Delta Model | 00:09:00 | ||
| Switching Costs and Customer Strategy | 00:03:00 | ||
| Managing the Customer Experience | 00:05:00 | ||
| What is the Customer Journey? | 00:06:00 | ||
| Customers, Customer Value and the Business Plan | 00:03:00 | ||
| Section 12: Sales and Marketing Strategy | |||
| Section Introduction: Sales and Marketing | 00:02:00 | ||
| The 5 Ps of Marketing | 00:06:00 | ||
| How Can You Plan Your Marketing? | 00:11:00 | ||
| Push Marketing Strategy | 00:03:00 | ||
| Understanding AIDA | 00:07:00 | ||
| Progressive Sequence of 9 Agreements | 00:07:00 | ||
| Pricing Strategies | 00:11:00 | ||
| Sales and Marketing in the Business Plan | 00:06:00 | ||
| Section 13: Digital Business Strategy Transformation | |||
| Section Introduction: Digital Business Strategy Transformation | 00:02:00 | ||
| Why Do You Need A Digital Strategy Blueprint? | 00:07:00 | ||
| What Skills and Assets do you need to be a Digital Entrepreneur? | 00:07:00 | ||
| Digital Strategy Blueprint Overview | 00:18:00 | ||
| Digital Strategy – Customer Centric Transformation | 00:07:00 | ||
| Digital Strategy – Customer Experience Transformation | 00:05:00 | ||
| Digital Strategy – Customer Channel Transformation | 00:06:00 | ||
| Digital Strategy – Customer Engagement Transformation | 00:19:00 | ||
| Digital Strategy – Digital Skills Transformation | 00:04:00 | ||
| Digital Strategy – Tools and Resources | 00:02:00 | ||
| Section 14: Finance - Understanding Financial Statements | |||
| Section Introduction: Understanding Financial Statements | 00:02:00 | ||
| Overview of Financial Statements | 00:03:00 | ||
| GAAP: Accruals vs Cash Accounting | 00:06:00 | ||
| Income Statement or Profit and Loss Account | 00:08:00 | ||
| Introduction to the Balance Sheet | 00:11:00 | ||
| Cash Flow Statement | 00:06:00 | ||
| Cash Flow Metrics Explained | 00:09:00 | ||
| Case Study – Apple Financial Statements | 00:04:00 | ||
| Financial Statements in the Business Plan | 00:06:00 | ||
| Section 15: Finance: Strategic Financial Analysis | |||
| Section Introduction: Strategic Financial Analysis | 00:01:00 | ||
| What is Financial Analysis? | 00:11:00 | ||
| Income Statement Profitability Ratios | 00:04:00 | ||
| Balance Sheet Ratio Analysis | 00:12:00 | ||
| Cash Flow Statement Analysis | 00:05:00 | ||
| Valuation Ratios | 00:04:00 | ||
| Section 16: Finance: Financial Analysis - Case Study and Assignment | |||
| Section Introduction: Financial Analysis – Case Study and Assignment | 00:01:00 | ||
| Apple Inc Financial Analysis – Solution | 00:03:00 | ||
| Discussion of Measurements of Growth Analysis | 00:05:00 | ||
| Discussion of Measures of Profitability Analysis | 00:07:00 | ||
| Discussion of Trading Performance Analysis | 00:03:00 | ||
| Discussion of Working Capital (Liquidity and Efficiency) Analysis | 00:12:00 | ||
| Section 17: Future Business Strategy Analyser Assignment | |||
| Section Introduction: Future Business Strategy Analyser Assignment | 00:01:00 | ||
| Section 18: Goal Setting and Financial Performance | |||
| Section Introduction: Goal Setting and Performance Management | 00:02:00 | ||
| Introduction to Goal Setting | 00:03:00 | ||
| What do we mean by SMART Goals? | 00:04:00 | ||
| Key Performance Indicators | 00:04:00 | ||
| Strategic Dashboards | 00:07:00 | ||
| Corporate Performance Management | 00:04:00 | ||
| Objectives and Key Results | 00:04:00 | ||
| Year over Year Performance | 00:04:00 | ||
| Section 19: Business Fundamentals: Growth Strategies | |||
| Section Introduction: Growth Strategies | 00:02:00 | ||
| Organic vs Inorganic | 00:03:00 | ||
| The Advantage of First Mover Advantage | 00:05:00 | ||
| The Importance of Scalability | 00:04:00 | ||
| Merger and Acquisitions Growth Strategies | 00:10:00 | ||
| Buy and Build Growth Strategy | 00:08:00 | ||
| Negative Growth- Company Recovery Strategies | 00:09:00 | ||
| Post Coronavirus Strategies | 00:06:00 | ||
| Growth Strategies Business Plan Tie In | 00:03:00 | ||
| Section 20: Valuation Funding, Exits and Returns | |||
| Section Introduction: Valuation, Funding, Exits and Returns | 00:02:00 | ||
| Valuation and Funding – A Consequence of our Business Strategy | 00:04:00 | ||
| How to Value a Company | 00:11:00 | ||
| Sources of Equity Funding | 00:08:00 | ||
| What is a Pre-Money Valuation? | 00:06:00 | ||
| How to Create a Pitch Deck for Investors | 00:06:00 | ||
| Sources and Uses of Funds in the Business Plan | 00:02:00 | ||
| What is a Cap Table? | 00:05:00 | ||
| Exit Strategies and Returns | 00:09:00 | ||
| Transaction Cost Management | 00:02:00 | ||
| Section 21: Risk Assessment | |||
| Section Introduction: Risk Assessment | 00:01:00 | ||
| Risk Assessment – Strategic Plan Summary | 00:02:00 | ||
| Section 22: Business Plan Synthesis | |||
| Section Introduction: Business Plan Synthesis | 00:03:00 | ||
| Business Plan Synthesis | 00:03:00 | ||
| Business Plan – Executive Summary | 00:02:00 | ||
| Business Plan – History and Background | 00:02:00 | ||
| Business Plan – Management Summary | 00:04:00 | ||
| Business Plan Appendicies | 00:04:00 | ||
| Key Questions Check List | 00:01:00 | ||
| Business Plan – Audience Targeting | 00:03:00 | ||
| Business Plan Refinement: Types of Businesses | 00:02:00 | ||
| Section 23: Summary and Wrap Up | |||
| Summary and Wrap Up | 00:05:00 | ||
| Section 24: Additional File | |||
| Additional File 00 | 00:00:00 | ||
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Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.